Willy

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

4.2%

Market size, estimated

£51Ka year

Peak month

December2.2× the quietest month

Top search term

willy81K searches a year

Listings sell for £11.43 on average, from £3.22 to £20.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.43 that is £1K to £3K a year per listing.

Average price

£11.43under the $15 to $100 sweet spot

Price range

£3.22–£20.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #119 within Oils, Vinegars & Salad Dressings. It carries 2,361 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

67%

Out of stock, average day

1.0%

Average rank

#119in Oils, Vinegars & Salad Dressings

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,361per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months