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Cheese Footballs

a small market ($13K/yr) — Cheese Footballs doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 3Growth 4Conversion 36Competition 35Returns 100Price range 39Avg price 58Brand share 39Review moat 94Quality gap 68
This niche Category average

Is Cheese Footballs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cheese Footballs is a £13K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Cheese Footballs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.4% over the last 90 days and 2.9% of searches end in a purchase.

£13K

revenue / yr

Units sold / yr4K
Search volume / yr-42.4%35K
Conversion rate2.9%
Avg price£12.96

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 21
Top-5 product click share64%
Open market18%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement15%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews113

Top Cheese Footballs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£527£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • KP38%
  • KP Honey15%
  • Urban Platter11%
  • Khudadad10%
  • AQUA THOUGHTS8%
  • KP Foods6%
  • Open — no brand owns it (5 brands, 12%)

Cheese Footballs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR2.9%Products13Brands11Top 5 Brands82%OOS Rate56.9%Rating4.3★Reviews113Avg BSR#248
3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.4×

Top Cheese Footballs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cheese footballs21K/yr
  • cheese balls tub4K/yr
  • kp cheese footballs5K/yr
  • cheesy footballs3K/yr
  • cheese footballs kp3K/yr

What reviews say buyers love and hate about Cheese Footballs

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall33%

Excellent football, well made and easy to find in the garden

Taste-Overall33%

Football taste at its best

Advertised Vs Actual Product13%

As expected

Freshness8%

Very fresh

Value For Money4%

Amazing value for money

What buyers complain about

83% of reviews
Taste-Overall33%

Stale and taste horrid

Durability33%

dont last long

Value For Money17%

Overpriced

Cheese Footballs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Hard Feel
33%
2Color
33%
3Shape/Style
11%
4Inflation/Deflation
11%
5Advertised Vs Actual Product
11%

Common Cheese Footballs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheese Footballs 40/100 on Amazon United Kingdom — Skip it. The niche generates £13K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -42.4% over the last 90 days.
Search demand for Cheese Footballs on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 18.4× the quietest.