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Cheese Footballs

Fail

Shoppers spend only $13K a year here, so Cheese Footballs is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£13K/yr35K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
64%top-5 click share · 11 brands · 21 sellers

Flapen Score

Cheese Footballs against its category

The dotted line is the Grocery average. Past it, Cheese Footballs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Footballs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Footballs 35K times last year and spent an estimated £13K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
2.9%
Market size, estimated
£13Ka year
Peak month
December18.4× the quietest month
Top search term
cheese footballs21K searches a year

02 · Price

A sale here is worth £12.96.

Listings sell for £12.96 on average, from £6.87 to £20.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.96 that is £1K to £3K a year per listing.

Average price
£12.96under the $15 to $100 sweet spot
Price range
£6.87–£20.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 56.9% of listings are out of stock. The average listing ranks #248 within Snack Foods. It carries 113 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
31%
Out of stock, average day
56.9%
Average rank
#248in Snack Foods
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
113per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cheese Footballs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£527£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • KP38%
  • KP Honey15%
  • Urban Platter11%
  • Khudadad10%
  • AQUA THOUGHTS8%
  • KP Foods6%
  • Open — no brand owns it (5 brands, 12%)

Demand

Cheese Footballs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.4×

Search terms

Top Cheese Footballs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese footballs21K/yr
  • cheese balls tub4K/yr
  • kp cheese footballs5K/yr
  • cheesy footballs3K/yr
  • cheese footballs kp3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Footballs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.09

Stale and taste horrid

Durability33%−0.18

dont last long

Value For Money17%−0.18

Overpriced

Love

Quality-Overall33%+1.66

Excellent football, well made and easy to find in the garden

Exceptional quality for price

Excellent product

Taste-Overall33%−0.09

Football taste at its best

Very tasty

Yummy

Advertised Vs Actual Product13%+1.66

As expected

As youd expect

Freshness8%+1.06

Very fresh

Very fresh product

Value For Money4%−0.18

Amazing value for money

Return

0.1% Return rate 56% Fixable by listing

Hard Feel33%▁▁▁▁█▁
Color33%▁▁▁▁▁█
Shape/Style11%
Inflation/Deflation11%
Advertised Vs Actual Product11%

FAQ

Common Cheese Footballs questions

Answered from the same tracked data.