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cheese footballs

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 4Conversion 36Competition 35Returns 100Price range 39Avg price 58Brand share 39Review moat 94Quality gap 68

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great112.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.96

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay£6.87–£20.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-42.4%

90-day search growth — must beat 0% to launch

Market size

Bad£13K

£13K/yr · 35K searches

According to Flapen's Amazon United Kingdom niche tracking, cheese footballs is a £13K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cheese footballs market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£39K–£52K
units × avg price
Conversion rate
2.9%
Avg BSR
#248
Page quality
0%
Prime
31%
Sponsored
15%
Out of stock
56.9%
Avg brand age
51 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • KP38%
  • KP Honey15%
  • Urban Platter11%
  • Khudadad10%
  • AQUA THOUGHTS8%
  • KP Foods6%
  • Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.4×

Top cheese footballs search terms

  • cheese footballs21K/yr
  • cheese balls tub4K/yr
  • kp cheese footballs5K/yr
  • cheesy footballs3K/yr
  • cheese footballs kp3K/yr
All search terms

Top cheese footballs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£5278%£1K12%£2K16%£2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about cheese footballs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Excellent football, well made and easy to find in the garden”

Taste-Overall33%

“Football taste at its best”

Advertised Vs Actual Product13%

“As expected”

Freshness8%

“Very fresh”

Value For Money4%

“Amazing value for money”

Crispiness4%

“Cheesey footballs, nice”

What buyers complain about

Taste-Overall33%

“Stale and taste horrid”

Durability33%

“dont last long”

Value For Money17%

“Overpriced”

Top return reasons

Hard Feel33%
Color33%
Shape/Style11%
Inflation/Deflation11%
Advertised Vs Actual Product11%

Common questions

Is cheese footballs profitable to sell on Amazon United Kingdom?
The niche generates £13K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.4%. Flapen's verdict: Skip it (40/100).
How competitive is the cheese footballs niche?
11 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in cheese footballs?
Top complaints mined from reviews: Taste-Overall, Durability, Value For Money. The return rate is 0.1%.
When does demand for cheese footballs peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 18.4× the quietest.
What does it cost to enter the cheese footballs niche?
Listings span £6.87–£20.19; the average listing price is £12.96 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.