How competitive is the Cheese and Onion niche on Amazon United Kingdom?

5 brands and 72 sellers compete in Cheese and Onion on Amazon United Kingdom. The top 5 Cheese and Onion products take 65% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Cheese and Onion?

Cheese and Onion buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cheese and Onion niche?

Cheese and Onion sells for £3.61 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.14–£18.94. The average incumbent carries 796 reviews — the moat a new listing must climb.

Cheese and Onion

brand-locked demand (top 5 brands take 100% of clicks) — Cheese and Onion doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cheese and Onion profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cheese and Onion is a £116K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Cheese and Onion: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.6% over the last 90 days and 16.7% of searches end in a purchase.

£116K

revenue / yr

Units sold / yr50K

Search volume / yr+13.6%192K

Conversion rate16.7%

Avg price£3.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 72

Top-5 product click share65%

Open market0%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Cheese and Onion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Walkers Cheese and Onion Vegetarian Multipack Crisps Ideal for Lunch and Snacking 12x25 g

Price: £2.46
Rating: 4.6/5
Reviews: 1,407
Age: 8y ago

Walkers Cheese and Onion Vegetarian Multipack Crisps 6x25g

Price: £1.80
Rating: 4.7/5
Reviews: 2,658
Age: 10y ago

Walkers Cheese & Onion Sharing Crisps 150g

Price: £1.16
Rating: 4.5/5
Reviews: 296
Age: 4y ago

Walkers Cheese & Onion Multipack Crisps 14x25g

Price: £3.43
Rating: 5.0/5
Reviews: 2
Age: 2mo ago

Morrisons Cheese & Onion Crisps 6 Pack

Price: £1.22
Rating: 4.4/5
Reviews: 978
Age: 7y ago

Newest

by launch date

Walkers Cheese & Onion Multipack Crisps 14x25g

Price: £3.43
Rating: 5.0/5
Reviews: 2
Age: 2mo ago

Morrisons Market Street Cheese Topped Rolls 6 Pack

Price: £1.83
Rating: 4.0/5
Reviews: 21
Age: 10mo ago

by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g

Price: £1.14
Rating: 4.3/5
Reviews: 265
Age: 10mo ago

Morrisons Market Street Cheese Filled Rolls 4 Pack

Price: £1.39
Rating: 4.4/5
Reviews: 76
Age: 1y ago

Morrisons 18 Mini Cheese & Onion Rolls 180g

Price: £2.40
Rating: 4.4/5
Reviews: 58
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Walkers71%
Morrisons20%
SEABRK4%
by Amazon2%
Kettle2%
Open — no brand owns it (0%)

Cheese and Onion demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume192KCVR16.7%Products18Brands5Top 5 Brands100%OOS Rate4.3%Rating4.5★Reviews796Avg BSR#194

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Cheese and Onion search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cheese and onion crisps84K/yr +4.3%18.4% conv.
walkers cheese and onion crisps27K/yr +51.1%11.4% conv.
cheese and onion29K/yr +10.2%8.6% conv.
walkers crisps cheese and onion9K/yr +32.1%7.1% conv.
cheese and onion rolls13K/yr +9.3%14.4% conv.
cheese rolls11K/yr +19.8%15.9% conv.
crisps cheese and onion5K/yr +27.9%14.3% conv.
walkers cheese and onion6K/yr -12.9%9.5% conv.
cheese onion crisps4K/yr +0.4%10.7% conv.
cheese onion3K/yr -12.2%9.1% conv.

What reviews say buyers love and hate about Cheese and Onion

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall28%

“had a good strong taste”

Crispiness26%

“Great crisp”

Value For Money17%

“Good Value”

Quality-Overall7%

“Excellent product as to be expected”

Flavor6%

“rich flavour balance”

What buyers complain about

71% of reviews

Taste-Overall14%

“Not a strong taste quite bland”

Flavor10%

“No flavour”

Stale/Rotten/Spoiled9%

“Stale”

Salt Content9%

“Tasted more like ready salted than cheese n onion”

Value For Money7%

“A bit expensive”

Cheese and Onion return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Crispiness

100%

Common Cheese and Onion questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheese and Onion 45/100 on Amazon United Kingdom — Skip it. The niche generates £116K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +13.6% over the last 90 days.