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Cheese and Onion

Fail

The top 5 brands take 100% of clicks, so Cheese and Onion is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£116K/yr192K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
65%top-5 click share · 5 brands · 72 sellers

Flapen Score

Cheese and Onion against its category

The dotted line is the Grocery average. Past it, Cheese and Onion is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese and Onion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese and Onion 192K times last year and spent an estimated £116K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
16.7%
Market size, estimated
£116Ka year
Peak month
October1.3× the quietest month
Top search term
cheese and onion crisps84K searches a year

02 · Price

A sale here is worth £3.61.

Listings sell for £3.61 on average, from £1.14 to £18.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £3.61 that is £7K to £9K a year per listing.

Average price
£3.61under the $15 to $100 sweet spot
Price range
£1.14–£18.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #194 within Snack Foods. It carries 796 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#194in Snack Foods
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
796per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Cheese and Onion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Walkers71%
  • Morrisons20%
  • SEABRK4%
  • by Amazon2%
  • Kettle2%
  • Open — no brand owns it (0%)

Demand

Cheese and Onion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cheese and Onion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese and onion crisps84K/yr
  • walkers cheese and onion crisps27K/yr
  • cheese and onion29K/yr
  • walkers crisps cheese and onion9K/yr
  • cheese and onion rolls13K/yr
  • cheese rolls11K/yr
  • crisps cheese and onion5K/yr
  • walkers cheese and onion6K/yr
  • cheese onion crisps4K/yr
  • cheese onion3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese and Onion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%+1.79

Not a strong taste quite bland

Lack of taste

therefore not a tasty as Normal

Flavor10%−0.07

No flavour

Serious lack of flavour on these crisps

they could be plain for all the flavour they have to them

Stale/Rotten/Spoiled9%−0.06

Stale

Some of the packets were stale despite

ITS EATEN

Salt Content9%−0.09

Tasted more like ready salted than cheese n onion

Tastes like ready salted

Very salty

Value For Money7%+0.71

A bit expensive

Supermarkets brands are far better value

But they are very expensive

Love

Taste-Overall28%+1.79

had a good strong taste

Nice and tasty snack

Good taste

Crispiness26%+0.82

Great crisp

Great crisps as usual

Nice crunchy crisps

Value For Money17%+0.71

Good Value

Really good value for money

Good value for money

Quality-Overall7%+0.26

Excellent product as to be expected

Brilliant quality

Great value for satisfying quality

Flavor6%−0.07

rich flavour balance

Nice crisps strong flavour

Great flavour

Return

0.0% Return rate 0% Fixable by listing

Crispiness100%▁▁▁█▁▁

Sent me out of date crisps

Soggy crisps

crisps were soggy

FAQ

Common Cheese and Onion questions

Answered from the same tracked data.