Cheese and Onion
FailThe top 5 brands take 100% of clicks, so Cheese and Onion is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £116K/yr192K searches / yr
- 90-day growth
- +13.6%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 72 sellers
Flapen Score
Cheese and Onion against its category
The dotted line is the Grocery average. Past it, Cheese and Onion is stronger. Inside it, weaker.
Market
The Cheese and Onion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheese and Onion 192K times last year and spent an estimated £116K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
16.7% of searches ended in a purchase last week.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- +13.6%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £116Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- cheese and onion crisps84K searches a year
02 · Price
A sale here is worth £3.61.
Listings sell for £3.61 on average, from £1.14 to £18.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £3.61 that is £7K to £9K a year per listing.
- Average price
- £3.61under the $15 to $100 sweet spot
- Price range
- £1.14–£18.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #194 within Snack Foods. It carries 796 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #194in Snack Foods
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 796per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Cheese and Onion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkers Cheese and Onion Vegetarian Multipack Crisps Ideal for Lunch and Snacking 12x25 g
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 1,407
- Age
- 8y ago

Walkers Cheese and Onion Vegetarian Multipack Crisps 6x25g
- Price
- £1.80
- Rating
- 4.7/5
- Reviews
- 2,658
- Age
- 10y ago

Walkers Cheese & Onion Sharing Crisps 150g
- Price
- £1.16
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 4y ago

Walkers Cheese & Onion Multipack Crisps 14x25g
- Price
- £3.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Morrisons Cheese & Onion Crisps 6 Pack
- Price
- £1.22
- Rating
- 4.4/5
- Reviews
- 978
- Age
- 7y ago
Trending
90-day click momentum
Walkers Cheese & Onion Multipack Crisps 14x25g
- Price
- £3.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Morrisons Market Street Cheese Topped Rolls 6 Pack
- Price
- £1.83
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 10mo ago

by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g
- Price
- £1.14
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 10mo ago

Walkers Cheese & Onion Sharing Crisps 150g
- Price
- £1.16
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 4y ago

Walkers Squares Cheese & Onion Multipack Snacks Crisps 6x22g
- Price
- £1.29
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 6y ago
Newest
by launch date
Walkers Cheese & Onion Multipack Crisps 14x25g
- Price
- £3.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Morrisons Market Street Cheese Topped Rolls 6 Pack
- Price
- £1.83
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 10mo ago

by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g
- Price
- £1.14
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 10mo ago

Morrisons Market Street Cheese Filled Rolls 4 Pack
- Price
- £1.39
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

Morrisons 18 Mini Cheese & Onion Rolls 180g
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Walkers71%
- Morrisons20%
- SEABRK4%
- by Amazon2%
- Kettle2%
- Open — no brand owns it (0%)
Demand
Cheese and Onion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cheese and Onion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheese and onion crisps84K/yr
- walkers cheese and onion crisps27K/yr
- cheese and onion29K/yr
- walkers crisps cheese and onion9K/yr
- cheese and onion rolls13K/yr
- cheese rolls11K/yr
- crisps cheese and onion5K/yr
- walkers cheese and onion6K/yr
- cheese onion crisps4K/yr
- cheese onion3K/yr
Reviews and returns
What reviews say buyers love and hate about Cheese and Onion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a strong taste quite bland
Lack of taste
therefore not a tasty as Normal
No flavour
Serious lack of flavour on these crisps
they could be plain for all the flavour they have to them
Stale
Some of the packets were stale despite
ITS EATEN
Tasted more like ready salted than cheese n onion
Tastes like ready salted
Very salty
A bit expensive
Supermarkets brands are far better value
But they are very expensive
Love
had a good strong taste
Nice and tasty snack
Good taste
Great crisp
Great crisps as usual
Nice crunchy crisps
Good Value
Really good value for money
Good value for money
Excellent product as to be expected
Brilliant quality
Great value for satisfying quality
rich flavour balance
Nice crisps strong flavour
Great flavour
Return
0.0% Return rate 0% Fixable by listing
Sent me out of date crisps
Soggy crisps
crisps were soggy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheese and Onion questions
Answered from the same tracked data.









