Cheese and Onion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good796.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£116K£116K/yr · 192K searches
Price range
Bad£1.14–£18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.61avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Is cheese and onion profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, cheese and onion is a £116K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cheese and onion market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £144K–£181K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #194
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 11%
- Out of stock
- 4.3%
- Avg brand age
- 64 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Walkers71%
- Morrisons20%
- SEABRK4%
- by Amazon2%
- Kettle2%
- Open — no brand owns it (0%)
cheese and onion demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cheese and onion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- cheese and onion crisps84K/yr
- walkers cheese and onion crisps27K/yr
- cheese and onion29K/yr
- walkers crisps cheese and onion9K/yr
- cheese and onion rolls13K/yr
- cheese rolls11K/yr
- crisps cheese and onion5K/yr
- walkers cheese and onion6K/yr
- cheese onion crisps4K/yr
- cheese onion3K/yr
Top cheese and onion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Cheese and Onion Vegetarian Multipack Crisps Ideal for Lunch and Snacking 12x25 g
Walkers£2.464.6★1,407 rev
Walkers Cheese and Onion Vegetarian Multipack Crisps 6x25g
Walkers£1.804.7★2,658 rev
Walkers Cheese & Onion Sharing Crisps 150g
Walkers£1.164.5★296 rev
Walkers Cheese & Onion Multipack Crisps 14x25g
Walkers£3.435.0★2 rev
Morrisons Cheese & Onion Crisps 6 Pack
Morrisons£1.224.4★978 rev
Newest
by launch dateWalkers Cheese & Onion Multipack Crisps 14x25g
Walkers£3.432 rev
Morrisons Market Street Cheese Topped Rolls 6 Pack
Morrisons£1.8321 rev
by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g
by Amazon£1.14265 rev
Morrisons Market Street Cheese Filled Rolls 4 Pack
Morrisons£1.3976 rev
Morrisons 18 Mini Cheese & Onion Rolls 180g
Morrisons£2.4058 rev
Trending
90-day click momentumWalkers Cheese & Onion Multipack Crisps 14x25g
Walkers£3.435.0★
Morrisons Market Street Cheese Topped Rolls 6 Pack
Morrisons£1.834.0★
by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g
by Amazon£1.144.3★
Walkers Cheese & Onion Sharing Crisps 150g
Walkers£1.164.5★
Walkers Squares Cheese & Onion Multipack Snacks Crisps 6x22g
Walkers£1.294.7★
What reviews say buyers love and hate about cheese and onion
What buyers praise and complain about, mined from review topics.What buyers love
“had a good strong taste”
“Great crisp”
“Good Value”
“Excellent product as to be expected”
“rich flavour balance”
“They were fresh”
“These are gluten free, very fresh and value for money”
“Nice and soft”
“great texture”
“It is a properly deep”
What buyers complain about
“Not a strong taste quite bland”
“No flavour”
“Stale”
“Tasted more like ready salted than cheese n onion”
“A bit expensive”
“cheap”
“Sent me out of date crisps”
“why sweet”
“after I eat them I always feel nauseous as if there is a product or ingredient in them that is bad for you”
“Onions undercooked”
Top return reasons
Common cheese and onion questions
- Is cheese and onion profitable to sell on Amazon United Kingdom?
- The niche generates £116K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the cheese and onion niche?
- 5 brands and 72 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cheese and onion?
- Top complaints mined from reviews: Taste-Overall, Flavor, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for cheese and onion peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cheese and onion niche?
- Listings span £1.14–£18.94; the average listing price is £3.61 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.
Score any niche yourself with the free Amazon product research tool.