45
cheese and onion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good796.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£116K£116K/yr · 192K searches
Price range
Bad£1.14–£18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.61avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand