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cheap sweets under 1 pounds
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,373.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£213K£213K/yr · 320K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£0.76–£18.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.23avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand