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Cheap Sweets Under 1 Pounds

Fail

The top 5 brands take 100% of clicks, so Cheap Sweets Under 1 Pounds is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£213K/yr320K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
66%top-5 click share · 1 brands · 76 sellers

Flapen Score

Cheap Sweets Under 1 Pounds against its category

The dotted line is the Grocery average. Past it, Cheap Sweets Under 1 Pounds is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheap Sweets Under 1 Pounds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheap Sweets Under 1 Pounds 320K times last year and spent an estimated £213K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
20.5%
Market size, estimated
£213Ka year
Peak month
December2.4× the quietest month
Top search term
skittles239K searches a year

02 · Price

A sale here is worth £3.23.

Listings sell for £3.23 on average, from £0.76 to £18.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £3.23 that is £13K to £16K a year per listing.

Average price
£3.23under the $15 to $100 sweet spot
Price range
£0.76–£18.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 1,374 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#0in Confectionery
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,374per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cheap Sweets Under 1 Pounds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Skittles100%
  • Open — no brand owns it (0%)

Demand

Cheap Sweets Under 1 Pounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cheap Sweets Under 1 Pounds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skittles239K/yr
  • skittles sweets49K/yr
  • skittles 1kg20K/yr
  • skittle7K/yr
  • skittles bulk3K/yr
  • 1kg skittles2K/yr

Reviews and returns

What reviews say buyers love and hate about Cheap Sweets Under 1 Pounds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.98

Bigger

My only gripe apart from the price is how small the bags are

big

Quality-Overall9%−0.17

Not the best

Lacking Variety

Taste-Overall7%+0.34

horrible taste straight in the bin dont know where you got stock from

they tasted like the smell of toilet duck

Massive 1kg Party Bag – Classic Taste, Lacking Variety

Sweetness7%+0.49

Too sweet and sickly

Moist/Dry7%+0.11

because of my medications I get a really dry mouth

Love

Taste-Overall32%+0.34

Absolutely delicious

great fruity taste

Taste like the

Value For Money19%+1.47

Excellent value

Great deal

value for money

Sweetness13%+0.49

great sweet treat

Great fruity sweets

the luscious strawberry

Flavor6%+0.38

Great tasting flavours

Lovely fruity flavours

The flavours are very strong

Quality-Overall6%−0.17

Good value and quality arrived quickly

Excellent product

Great quality

FAQ

Common Cheap Sweets Under 1 Pounds questions

Answered from the same tracked data.