50
chateauneuf du pape
Worth a lookShows low returns (0.3%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible91.69avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£32.06avg listing price — sweet spot $15–$100
Price range
Incredible£21.62–£58.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£143K£143K/yr · 76K searches
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Signals Low Review Barrier