chateauneuf du pape
Worth a lookShows low returns (0.3%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible91.69avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£32.06avg listing price — sweet spot $15–$100
Price range
Incredible£21.62–£58.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£143K£143K/yr · 76K searches
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, chateauneuf du pape is a £143K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
chateauneuf du pape market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £160K–£192K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 46%
- Out of stock
- 5.6%
- Avg brand age
- 64 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
11
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
18%
- Clefs des Papes27%
- La Compagnie Rhodanienne19%
- Chevalier de Altimar13%
- Chateau Brotte11%
- Laithwaites Wine7%
- Châteauneuf-du-Pape5%
- Open — no brand owns it (6 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top chateauneuf du pape search terms
- chateauneuf du pape red wine55K/yr
- chateauneuf du pape17K/yr
- chateau neuf du pape red wine gift4K/yr
Top chateauneuf du pape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clefs des Papes Châteauneuf-du-Pape French Red Wine 75cl Bottle
Clefs des Papes£21.624.8★30 rev
La Compagnie Rhodanienne Chateauneuf du Pape Chais du Batard Wine 75 cl
La Compagnie Rhodanienne£22.064.8★251 rev
Pere Anselme La Fiole Du Pape Chateauneuf Du Pape 75cl
Chateau Brotte£32.494.7★164 rev
Chevalier de Altimar - Prestige de Princes Chateauneuf du Pape 2023 vintage red wine with gift box - 75cl
Chevalier de Altimar£26.494.0★8 rev
Laithwaites Chateauneuf-du-Pape Red Wine Gift Cuvée du Vatican 2022 Grenache Blend 75cl Bottle in Wooden Box Premium French Red Wine
Laithwaites Wine£34.935.0★9 rev
Newest
by launch dateChevalier de Altimar - Prestige de Princes Chateauneuf du Pape 2023 vintage red wine with gift box - 75cl
Chevalier de Altimar£26.498 rev
Cuvée Sainte Vierge Chateauneuf du Pape 2022 vintage Red Wine 14.5% ABV 75CL bottle
Interstellar Cellar£25.081 rev
Chevalier de Altimar - Domaine Les Escondudes Chateauneuf du Pape 2021 vintage red wine with gift box - 75cl
Chevalier de Altimar£29.528 rev
Chateauneuf Du Pape Les Cles De La Tour 75Cl
Châteauneuf-du-Pape£23.0313 rev
Laithwaites Chateauneuf-du-Pape Red Wine Gift Cuvée du Vatican 2022 Grenache Blend 75cl Bottle in Wooden Box Premium French Red Wine
Laithwaites Wine£34.939 rev
Trending
90-day click momentumLaithwaites Chateauneuf-du-Pape Red Wine Gift Cuvée du Vatican 2022 Grenache Blend 75cl Bottle in Wooden Box Premium French Red Wine
Laithwaites Wine£34.935.0★
Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more
Cheshire Cheese Company£37.264.6★
Chevalier de Altimar - Prestige de Princes Chateauneuf du Pape 2023 vintage red wine with gift box - 75cl
Chevalier de Altimar£26.494.0★
Personalised Chateauneuf Du Pape Red Wine Gift Set - 15% ABV (2 x 75cl) - Wine Gifts Wine Gifts for Women Offers Wine Red Wine Gifts for Men Red wine offers
WDS Group£58.814.4★
Cuvée Sainte Vierge Chateauneuf du Pape 2022 vintage Red Wine 14.5% ABV 75CL bottle
Interstellar Cellar£25.085.0★
What buyers say about chateauneuf du pape
What buyers praise and complain about, mined from review topics.What buyers love
“Good present”
“Lovely cheese with great taste finished with a tasty red”
“Good bottle of wine”
What buyers complain about
“but not worth nearly £40”
“ruined the gift”
“Tanning Taste”
“However in the small print”
Common questions
- Is chateauneuf du pape profitable to sell on Amazon United Kingdom?
- The niche generates £143K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the chateauneuf du pape niche?
- 12 brands and 11 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in chateauneuf du pape?
- Top complaints mined from reviews: Value For Money, Gifting Purpose, Taste-Overall. The return rate is 0.3%.
- When does demand for chateauneuf du pape peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the chateauneuf du pape niche?
- Listings span £21.62–£58.81; the average listing price is £32.06 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.