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Chateauneuf Du Pape

Maybe

Returns run at only 0.3% of orders. But the top 5 products take 74% of clicks, so Chateauneuf Du Pape is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£143K/yr76K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
74%top-5 click share · 12 brands · 11 sellers

Flapen Score

Chateauneuf Du Pape against its category

The dotted line is the Grocery average. Past it, Chateauneuf Du Pape is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chateauneuf Du Pape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chateauneuf Du Pape 76K times last year and spent an estimated £143K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
5.8%
Market size, estimated
£143Ka year
Peak month
December7.9× the quietest month
Top search term
chateauneuf du pape red wine55K searches a year

02 · Price

A sale here is worth £32.06.

Listings sell for £32.06 on average, from £21.62 to £58.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £32.06 that is £8K to £16K a year per listing.

Average price
£32.06inside the $15 to $100 sweet spot
Price range
£21.62–£58.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #126 within Beer, Wine & Spirits. It carries 92 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
77%
Out of stock, average day
5.6%
Average rank
#126in Beer, Wine & Spirits
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
92per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Chateauneuf Du Pape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£57K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

11

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

  • Clefs des Papes27%
  • La Compagnie Rhodanienne19%
  • Chevalier de Altimar13%
  • Chateau Brotte11%
  • Laithwaites Wine7%
  • Châteauneuf-du-Pape5%
  • Open — no brand owns it (6 brands, 18%)

Demand

Chateauneuf Du Pape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Chateauneuf Du Pape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chateauneuf du pape red wine55K/yr
  • chateauneuf du pape17K/yr
  • chateau neuf du pape red wine gift4K/yr

Reviews and returns

What reviews say buyers love and hate about Chateauneuf Du Pape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.19

but not worth nearly £40

Very bad value

Gifting Purpose33%+3.08

ruined the gift

Taste-Overall17%+0.66

Tanning Taste

all we could taste were Tannings

Size-Overall17%−0.09

However in the small print

Love

Gifting Purpose58%+3.08

Good present

Made a lovely birthday present

Was a birthday gift and they absolutely loved packaging and taste

Taste-Overall25%+0.66

Lovely cheese with great taste finished with a tasty red

Delicious

Alcohol Flavor17%+1.16

Good bottle of wine

FAQ

Common Chateauneuf Du Pape questions

Answered from the same tracked data.