Chai
soft demand (-28.8% this quarter) — Chai doesn't clear our bar today.
Flapen Score
Is Chai profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chai is a £509K/yr Amazon United Kingdom market (505K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Chai: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.8% over the last 90 days and 8.0% of searches end in a purchase.
£509K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Chai products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Drink Me Chai Spiced Chai Latte 1kg (Pack of 1) - Just Add Water Chai Latte Powder (50 servings)
- Price
- £13.39
- Rating
- 4.7/5
- Reviews
- 4,483
- Age
- 18y ago
Drink me Chai Artisan Blend Chai Latte 1kg (Pack of 1) Just Add Milk Vegan & Gluten Free Chai Latte Powder (50 Servings Total)
- Price
- £14.81
- Rating
- 4.3/5
- Reviews
- 953
- Age
- 9y ago
Drink Me Chai Vanilla Chai Latte 1kg (Pack of 1) - Just Add Water Vanilla Chai Latte Powder (50 Servings)
- Price
- £13.84
- Rating
- 4.6/5
- Reviews
- 1,426
- Age
- 18y ago
Drink Me Spiced Latte Chai 250g
- Price
- £3.91
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 10y ago
Tea India Medhoras Blend Masala Chai Tea Bags (100 Chai Tea Bags Bulk) Rainforest Alliance Certified | Biodegradable | Masala Chai Spiced Chai Blend of Black Tea Ginger Tea Cinnamon
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Trending
90-day click momentumDrink Me Spiced Latte Chai 250g
- Price
- £3.91
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 10y ago
HANDPICK Masala Chai Tea Bags from India (100 Count) Strong Robust & Aromatic - Cinnamon Black Pepper Cloves & Cardamom - Premium Quality Eco-conscious Round Bags
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 2y ago
Ahmad Tea Chai Spice Tea | Black Tea - 20 Teabag Sachets
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 5y ago
Tea India Medhoras Blend Masala Chai Tea Bags (100 Chai Tea Bags Bulk) Rainforest Alliance Certified | Biodegradable | Masala Chai Spiced Chai Blend of Black Tea Ginger Tea Cinnamon
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Drink me Chai Artisan Blend Chai Latte 1kg (Pack of 1) Just Add Milk Vegan & Gluten Free Chai Latte Powder (50 Servings Total)
- Price
- £14.81
- Rating
- 4.3/5
- Reviews
- 953
- Age
- 9y ago
Newest
by launch dateTea India Medhoras Blend Masala Chai Tea Bags (100 Chai Tea Bags Bulk) Rainforest Alliance Certified | Biodegradable | Masala Chai Spiced Chai Blend of Black Tea Ginger Tea Cinnamon
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Drink Me Chai Spiced Chai Latte Sachets (Pack of 30) Just Add Milk or Water | Individually Wrapped Instant Chai Latte Powder | Natural & Authentic Masala Chai Powder Spice Blend | Gluten Free
- Price
- £11.60
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 2y ago
HANDPICK Masala Chai Tea Bags from India (100 Count) Strong Robust & Aromatic - Cinnamon Black Pepper Cloves & Cardamom - Premium Quality Eco-conscious Round Bags
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 2y ago
Maya Drinks Spiced Chai Latte Powder 500g (Pack of 1) - Just Add Water or Milk (25 servings)
- Price
- £9.65
- Rating
- 4.2/5
- Reviews
- 409
- Age
- 4y ago
Ahmad Tea Chai Spice Tea | Black Tea - 20 Teabag Sachets
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
45
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Drink Me Chai81%
- Tea India5%
- Monin3%
- Der-Franz3%
- Ahmad Tea3%
- Coffee World2%
- Open — no brand owns it (2 brands, 4%)
Chai demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top Chai search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chai150K/yr
- chai latte138K/yr
- chai tea65K/yr
- chai latte powder45K/yr
- drink me chai34K/yr
- chai powder15K/yr
- drink me chai latte14K/yr
- chai tea latte8K/yr
- vanilla chai6K/yr
- vanilla chai latte5K/yr
What reviews say buyers love and hate about Chai
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Pleasant tea”
“Nice quality of Chai Tea one of my favourite afternoon”
“Creamy and tasty”
“Good price arrived on time”
“Delicious Spice Chai”
What buyers complain about
67% of reviews“Not to my personal taste”
“not strong enough for me”
“Small bag”
“Way too sweet”
“expensive”
Common Chai questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
