Chai
FailDemand is soft, at -28.8% this quarter, so Chai is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £509K/yr505K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 45 sellers
Flapen Score
Chai against its category
The dotted line is the Grocery average. Past it, Chai is stronger. Inside it, weaker.
Market
The Chai market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chai 505K times last year and spent an estimated £509K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.
- Searches, last 12 months
- 505K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £509Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- chai150K searches a year
02 · Price
A sale here is worth £12.68.
Listings sell for £12.68 on average, from £3.29 to £44.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £12.68 that is £25K to £32K a year per listing.
- Average price
- £12.68under the $15 to $100 sweet spot
- Price range
- £3.29–£44.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £25K–£32K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #582 within Tea. It carries 1,064 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 87%
- Out of stock, average day
- 3.9%
- Average rank
- #582in Tea
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,064per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Chai products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Drink Me Chai Spiced Chai Latte 1kg (Pack of 1) - Just Add Water Chai Latte Powder (50 servings)
- Price
- £13.39
- Rating
- 4.7/5
- Reviews
- 4,483
- Age
- 18y ago

Drink me Chai Artisan Blend Chai Latte 1kg (Pack of 1) Just Add Milk Vegan & Gluten Free Chai Latte Powder (50 Servings Total)
- Price
- £14.81
- Rating
- 4.3/5
- Reviews
- 953
- Age
- 9y ago

Drink Me Chai Vanilla Chai Latte 1kg (Pack of 1) - Just Add Water Vanilla Chai Latte Powder (50 Servings)
- Price
- £13.84
- Rating
- 4.6/5
- Reviews
- 1,426
- Age
- 18y ago

Drink Me Spiced Latte Chai 250g
- Price
- £3.91
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 10y ago

Tea India Medhoras Blend Masala Chai Tea Bags (100 Chai Tea Bags Bulk) Rainforest Alliance Certified | Biodegradable | Masala Chai Spiced Chai Blend of Black Tea Ginger Tea Cinnamon
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Trending
estimated 90-day click momentum
Drink Me Spiced Latte Chai 250g
- Price
- £3.91
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 10y ago

HANDPICK Masala Chai Tea Bags from India (100 Count) Strong Robust & Aromatic - Cinnamon Black Pepper Cloves & Cardamom - Premium Quality Eco-conscious Round Bags
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 2y ago

Ahmad Tea Chai Spice Tea | Black Tea - 20 Teabag Sachets
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 5y ago

Tea India Medhoras Blend Masala Chai Tea Bags (100 Chai Tea Bags Bulk) Rainforest Alliance Certified | Biodegradable | Masala Chai Spiced Chai Blend of Black Tea Ginger Tea Cinnamon
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago

Drink me Chai Artisan Blend Chai Latte 1kg (Pack of 1) Just Add Milk Vegan & Gluten Free Chai Latte Powder (50 Servings Total)
- Price
- £14.81
- Rating
- 4.3/5
- Reviews
- 953
- Age
- 9y ago
Newest
by launch date
Tea India Medhoras Blend Masala Chai Tea Bags (100 Chai Tea Bags Bulk) Rainforest Alliance Certified | Biodegradable | Masala Chai Spiced Chai Blend of Black Tea Ginger Tea Cinnamon
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago

Drink Me Chai Spiced Chai Latte Sachets (Pack of 30) Just Add Milk or Water | Individually Wrapped Instant Chai Latte Powder | Natural & Authentic Masala Chai Powder Spice Blend | Gluten Free
- Price
- £11.60
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 2y ago

HANDPICK Masala Chai Tea Bags from India (100 Count) Strong Robust & Aromatic - Cinnamon Black Pepper Cloves & Cardamom - Premium Quality Eco-conscious Round Bags
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 2y ago

Maya Drinks Spiced Chai Latte Powder 500g (Pack of 1) - Just Add Water or Milk (25 servings)
- Price
- £9.65
- Rating
- 4.2/5
- Reviews
- 409
- Age
- 4y ago

Ahmad Tea Chai Spice Tea | Black Tea - 20 Teabag Sachets
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
45
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
4%
- Drink Me Chai81%
- Tea India5%
- Monin3%
- Der-Franz3%
- Ahmad Tea3%
- Coffee World2%
- Open — no brand owns it (2 brands, 4%)
Demand
Chai search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Chai search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chai150K/yr
- chai latte138K/yr
- chai tea65K/yr
- chai latte powder45K/yr
- drink me chai34K/yr
- chai powder15K/yr
- drink me chai latte14K/yr
- chai tea latte8K/yr
- vanilla chai6K/yr
- vanilla chai latte5K/yr
Reviews and returns
What reviews say buyers love and hate about Chai
We read the reviews and the return reasons for every product selling here.
“Not to my personal taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chai questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









