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Chai

Fail

Demand is soft, at -28.8% this quarter, so Chai is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£509K/yr505K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
69%top-5 click share · 8 brands · 45 sellers

Flapen Score

Chai against its category

The dotted line is the Grocery average. Past it, Chai is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chai market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chai 505K times last year and spent an estimated £509K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months
505K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
8.0%
Market size, estimated
£509Ka year
Peak month
December2.5× the quietest month
Top search term
chai150K searches a year

02 · Price

A sale here is worth £12.68.

Listings sell for £12.68 on average, from £3.29 to £44.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £12.68 that is £25K to £32K a year per listing.

Average price
£12.68under the $15 to $100 sweet spot
Price range
£3.29–£44.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£25K–£32K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #582 within Tea. It carries 1,064 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
3.9%
Average rank
#582in Tea
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,064per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Chai products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£51K£102K£153K£204K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

45

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

4%

  • Drink Me Chai81%
  • Tea India5%
  • Monin3%
  • Der-Franz3%
  • Ahmad Tea3%
  • Coffee World2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Chai search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Chai search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chai150K/yr
  • chai latte138K/yr
  • chai tea65K/yr
  • chai latte powder45K/yr
  • drink me chai34K/yr
  • chai powder15K/yr
  • drink me chai latte14K/yr
  • chai tea latte8K/yr
  • vanilla chai6K/yr
  • vanilla chai latte5K/yr

Reviews and returns

What reviews say buyers love and hate about Chai

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not to my personal taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chai questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data