58
cereal
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Competition
Great23%top-5 click share — an open shelf
Market size
Great£1.4M£1.4M/yr · 2.9M searches
Review moat
Good570.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£3.01avg listing price — sweet spot $15–$100
Price range
Bad£0.98–£8.26cheapest to priciest tracked listing — scored on the share inside $15–$100