Cereal

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

15.9%

Market size, estimated

£1.4Ma year

Peak month

February1.4× the quietest month

Top search term

cereal1.3M searches a year

Listings sell for £3.01 on average, from £0.98 to £8.26. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 4,000 to 5,000 of them. At £3.01 that is £12K to £15K a year per listing.

Average price

£3.01under the $15 to $100 sweet spot

Price range

£0.98–£8.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

4,000–5,000

Revenue per listing a year

£12K–£15K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1 within Breakfast Cereal. It carries 571 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

21%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#1in Breakfast Cereal

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

571per listing

Listings tracked

73

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months