Caviar
Caviar shows low returns (0.0%), but soft demand (-32.2% this quarter) keeps it on the watch list.
Flapen Score
Is Caviar profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Caviar is a £162K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Caviar: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -32.2% over the last 90 days and 1.9% of searches end in a purchase.
£162K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 31 products
Top Caviar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
- Price
- £21.38
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 2y ago
Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified
- Price
- £26.05
- Rating
- 3.7/5
- Reviews
- 704
- Age
- 6y ago
Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar
- Price
- £42.91
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 15y ago
30g White Sturgeon Caviar | Acipenser Transmontanus | Malossol Caviar | Brand - TSARINE Caviar | Free Express refrigerated delivery
- Price
- £35.91
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 4y ago
20 g Siberian Sturgeon Caviar | Black Malossol Caviar | Brand: TSARINE Caviar | Delicate Flavour with a Unique Finish
- Price
- £40.39
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 5y ago
Trending
90-day click momentum
Welshmans Caviar
- Price
- £7.02
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 9y ago
Attilus Royal Siberian Caviar 30g
- Price
- £33.15
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 10y ago
Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified
- Price
- £26.05
- Rating
- 3.7/5
- Reviews
- 704
- Age
- 6y ago
Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar
- Price
- £42.91
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 15y ago
ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
- Price
- £21.38
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 2y ago
Newest
by launch date
BLACK CAVIAR BELUGA CLASSIC
- Price
- £74.96
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 1y ago
ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
- Price
- £21.38
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 2y ago
Elsinore Lumpfish Caviar 100gm (Pack of 6)
- Price
- £35.33
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 2y ago
Elsinore Lumpfish Caviar 100g
- Price
- £10.12
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 2y ago
Seaweed Vegan Caviar
- Price
- £17.07
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
18%
- TSARINE Caviar25%
- Parkers20%
- Shikrán15%
- Caspian Caviar13%
- Attilus Caviar5%
- The Bramble Bay4%
- Open — no brand owns it (9 brands, 18%)
Caviar demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 5.9×
Top Caviar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- caviar148K/yr
- lumpfish caviar10K/yr
- caviar beluga7K/yr
- beluga caviar5K/yr
- black caviar3K/yr
What reviews say buyers love and hate about Caviar
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“It very good tasting roe”
“Good quality caviar”
“Very very tasty: fishy salty and sweet”
“Delicate, subtle flavour”
“Deep breath”
What buyers complain about
90% of reviews“Very salty”
“Initially taste is creamy”
“Expectedly expensive”
“Dont expect a strong truffle flavour”
“Small and bitter”
Caviar return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Caviar questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
