Caviar
MaybeReturns run at only 0.0% of orders. But demand is soft, at -32.2% this quarter, so Caviar is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £162K/yr173K searches / yr
- 90-day growth
- -32.2%search demand this quarter
- Competition
- 44%top-5 click share · 15 brands · 25 sellers
Flapen Score
Caviar against its category
The dotted line is the Grocery average. Past it, Caviar is stronger. Inside it, weaker.
Market
The Caviar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Caviar 173K times last year and spent an estimated £162K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -32.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £162Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- caviar148K searches a year
02 · Price
A sale here is worth £48.07.
Listings sell for £48.07 on average, from £4.22 to £277.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £48.07 that is £0 to £5K a year per listing.
- Average price
- £48.07inside the $15 to $100 sweet spot
- Price range
- £4.22–£277.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #22 within Tinned & Jarred Food. It carries 106 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 26%
- Out of stock, average day
- 23.6%
- Average rank
- #22in Tinned & Jarred Food
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 106per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Caviar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
- Price
- £21.38
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 2y ago

Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified
- Price
- £26.05
- Rating
- 3.7/5
- Reviews
- 704
- Age
- 6y ago

Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar
- Price
- £42.91
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 15y ago

30g White Sturgeon Caviar | Acipenser Transmontanus | Malossol Caviar | Brand - TSARINE Caviar | Free Express refrigerated delivery
- Price
- £35.91
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 4y ago

20 g Siberian Sturgeon Caviar | Black Malossol Caviar | Brand: TSARINE Caviar | Delicate Flavour with a Unique Finish
- Price
- £40.39
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 5y ago
Trending
90-day click momentum
Welshmans Caviar
- Price
- £7.02
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 9y ago

Attilus Royal Siberian Caviar 30g
- Price
- £33.15
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 10y ago

Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified
- Price
- £26.05
- Rating
- 3.7/5
- Reviews
- 704
- Age
- 6y ago

Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar
- Price
- £42.91
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 15y ago

ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
- Price
- £21.38
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 2y ago
Newest
by launch date
BLACK CAVIAR BELUGA CLASSIC
- Price
- £74.96
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 1y ago

ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
- Price
- £21.38
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 2y ago

Elsinore Lumpfish Caviar 100gm (Pack of 6)
- Price
- £35.33
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 2y ago

Elsinore Lumpfish Caviar 100g
- Price
- £10.12
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 2y ago

Seaweed Vegan Caviar
- Price
- £17.07
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
18%
- TSARINE Caviar25%
- Parkers20%
- Shikrán15%
- Caspian Caviar13%
- Attilus Caviar5%
- The Bramble Bay4%
- Open — no brand owns it (9 brands, 18%)
Demand
Caviar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Caviar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caviar148K/yr
- lumpfish caviar10K/yr
- caviar beluga7K/yr
- beluga caviar5K/yr
- black caviar3K/yr
Reviews and returns
What reviews say buyers love and hate about Caviar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very salty
Way way too salty
as salt way way too much
Initially taste is creamy
Insipid taste-wise
Tasteless
Expectedly expensive
And very very expensive for what it is
or beluga. significantly more expensive
Dont expect a strong truffle flavour
there is a bit of flavour difference between them for sure
Small and bitter
Very bitter aftertaste
Very bitter taste
Love
It very good tasting roe
a good snack
Very tasty
Good quality caviar
Great product
The quality is very high
Very very tasty: fishy salty and sweet
Very creamy and not too salty
Delicate, subtle flavour
Perfect gift three flavours
Deep breath
Return
0.0% Return rate 50% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Caviar questions
Answered from the same tracked data.









