Caviar
Worth a lookShows low returns (0.0%), but soft demand (-32.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great105.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great£48.07avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£162K£162K/yr · 173K searches
Price range
Okay£4.22–£277.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Is caviar profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, caviar is a £162K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
caviar market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £192K–£240K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 26%
- Sponsored
- 71%
- Out of stock
- 23.6%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
18%
- TSARINE Caviar25%
- Parkers20%
- Shikrán15%
- Caspian Caviar13%
- Attilus Caviar5%
- The Bramble Bay4%
- Open — no brand owns it (9 brands, 18%)
caviar demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 5.9×
Top caviar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- caviar148K/yr
- lumpfish caviar10K/yr
- caviar beluga7K/yr
- beluga caviar5K/yr
- black caviar3K/yr
Top caviar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
Parkers£21.384.3★38 rev
Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified
Shikrán£26.053.7★704 rev
Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar
Caspian Caviar£42.914.7★14 rev
30g White Sturgeon Caviar | Acipenser Transmontanus | Malossol Caviar | Brand - TSARINE Caviar | Free Express refrigerated delivery
TSARINE Caviar£35.914.2★53 rev
20 g Siberian Sturgeon Caviar | Black Malossol Caviar | Brand: TSARINE Caviar | Delicate Flavour with a Unique Finish
TSARINE Caviar£40.394.4★211 rev
Newest
by launch date
Trending
90-day click momentum
Welshmans Caviar
The Pembrokeshire Beach Food Company£7.023.8★
Attilus Royal Siberian Caviar 30g
Attilus Caviar£33.154.3★
Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified
Shikrán£26.053.7★
Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar
Caspian Caviar£42.914.7★
ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
Parkers£21.384.3★
What reviews say buyers love and hate about caviar
What buyers praise and complain about, mined from review topics.What buyers love
“It very good tasting roe”
“Good quality caviar”
“Very very tasty: fishy salty and sweet”
“Delicate, subtle flavour”
“Deep breath”
“I accept that it was inexpensive”
“the right quantity”
“nice the cheaper than buying the most expensive varieties I use it for cooking a lot have bought it before”
“all the jars remained at around 2°C”
What buyers complain about
“Very salty”
“Initially taste is creamy”
“Expectedly expensive”
“Dont expect a strong truffle flavour”
“Small and bitter”
“Looks cheap”
“incredibly oily with a nasty after taste - binned”
“Caviar itself was fine although lacked the crunchy pop as you bite individual eggs”
“Initially taste is creamy”
Top return reasons
Common caviar questions
- Is caviar profitable to sell on Amazon United Kingdom?
- The niche generates £162K/yr across 31 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the caviar niche?
- 15 brands and 25 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in caviar?
- Top complaints mined from reviews: Salt Content, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for caviar peak?
- Demand peaks in Jan–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the caviar niche?
- Listings span £4.22–£277.37; the average listing price is £48.07 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.
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