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Caviar

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -32.2% this quarter, so Caviar is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£162K/yr173K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
44%top-5 click share · 15 brands · 25 sellers

Flapen Score

Caviar against its category

The dotted line is the Grocery average. Past it, Caviar is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caviar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caviar 173K times last year and spent an estimated £162K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
1.9%
Market size, estimated
£162Ka year
Peak month
December5.9× the quietest month
Top search term
caviar148K searches a year

02 · Price

A sale here is worth £48.07.

Listings sell for £48.07 on average, from £4.22 to £277.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £48.07 that is £0 to £5K a year per listing.

Average price
£48.07inside the $15 to $100 sweet spot
Price range
£4.22–£277.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #22 within Tinned & Jarred Food. It carries 106 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
26%
Out of stock, average day
23.6%
Average rank
#22in Tinned & Jarred Food
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Caviar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

25

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 89%

Open market

18%

  • TSARINE Caviar25%
  • Parkers20%
  • Shikrán15%
  • Caspian Caviar13%
  • Attilus Caviar5%
  • The Bramble Bay4%
  • Open — no brand owns it (9 brands, 18%)

Demand

Caviar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Caviar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • caviar148K/yr
  • lumpfish caviar10K/yr
  • caviar beluga7K/yr
  • beluga caviar5K/yr
  • black caviar3K/yr

Reviews and returns

What reviews say buyers love and hate about Caviar

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very salty”
A buyer, on “Salt Content”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Caviar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data