caviar
Worth a lookShows low returns (0.0%), but soft demand (-32.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great105.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great£48.07avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£162K£162K/yr · 173K searches
Price range
Okay£4.22–£277.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, caviar is a £162K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
caviar market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £192K–£240K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 26%
- Sponsored
- 71%
- Out of stock
- 23.6%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
18%
- TSARINE Caviar25%
- Parkers20%
- Shikrán15%
- Caspian Caviar13%
- Attilus Caviar5%
- The Bramble Bay4%
- Open — no brand owns it (9 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 5.9×
Top caviar search terms
- caviar148K/yr
- lumpfish caviar10K/yr
- caviar beluga7K/yr
- beluga caviar5K/yr
- black caviar3K/yr
Top caviar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
Parkers£21.384.3★38 rev
Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified
Shikrán£26.053.7★704 rev
Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar
Caspian Caviar£42.914.7★14 rev
30g White Sturgeon Caviar | Acipenser Transmontanus | Malossol Caviar | Brand - TSARINE Caviar | Free Express refrigerated delivery
TSARINE Caviar£35.914.2★53 rev
20 g Siberian Sturgeon Caviar | Black Malossol Caviar | Brand: TSARINE Caviar | Delicate Flavour with a Unique Finish
TSARINE Caviar£40.394.4★211 rev
Newest
by launch date
Trending
90-day click momentum
Welshmans Caviar
The Pembrokeshire Beach Food Company£7.023.8★
Attilus Royal Siberian Caviar 30g
Attilus Caviar£33.154.3★
Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified
Shikrán£26.053.7★
Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar
Caspian Caviar£42.914.7★
ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)
Parkers£21.384.3★
What buyers say about caviar
What buyers praise and complain about, mined from review topics.What buyers love
“It very good tasting roe”
“Good quality caviar”
“Very very tasty: fishy salty and sweet”
“Delicate, subtle flavour”
“Deep breath”
“I accept that it was inexpensive”
“the right quantity”
“nice the cheaper than buying the most expensive varieties I use it for cooking a lot have bought it before”
“all the jars remained at around 2°C”
What buyers complain about
“Very salty”
“Initially taste is creamy”
“Expectedly expensive”
“Dont expect a strong truffle flavour”
“Small and bitter”
“Looks cheap”
“incredibly oily with a nasty after taste - binned”
“Caviar itself was fine although lacked the crunchy pop as you bite individual eggs”
“Initially taste is creamy”
Top return reasons
Common questions
- Is caviar profitable to sell on Amazon United Kingdom?
- The niche generates £162K/yr across 31 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the caviar niche?
- 15 brands and 25 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in caviar?
- Top complaints mined from reviews: Salt Content, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for caviar peak?
- Demand peaks in Jan–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the caviar niche?
- Listings span £4.22–£277.37; the average listing price is £48.07 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.