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Caviar

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -32.2% this quarter, so Caviar is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£162K/yr173K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
44%top-5 click share · 15 brands · 25 sellers

Flapen Score

Caviar against its category

The dotted line is the Grocery average. Past it, Caviar is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caviar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caviar 173K times last year and spent an estimated £162K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
1.9%
Market size, estimated
£162Ka year
Peak month
December5.9× the quietest month
Top search term
caviar148K searches a year

02 · Price

A sale here is worth £48.07.

Listings sell for £48.07 on average, from £4.22 to £277.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £48.07 that is £0 to £5K a year per listing.

Average price
£48.07inside the $15 to $100 sweet spot
Price range
£4.22–£277.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #22 within Tinned & Jarred Food. It carries 106 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
26%
Out of stock, average day
23.6%
Average rank
#22in Tinned & Jarred Food
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Caviar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

25

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

18%

  • TSARINE Caviar25%
  • Parkers20%
  • Shikrán15%
  • Caspian Caviar13%
  • Attilus Caviar5%
  • The Bramble Bay4%
  • Open — no brand owns it (9 brands, 18%)

Demand

Caviar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Caviar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caviar148K/yr
  • lumpfish caviar10K/yr
  • caviar beluga7K/yr
  • beluga caviar5K/yr
  • black caviar3K/yr

Reviews and returns

What reviews say buyers love and hate about Caviar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content23%−0.30

Very salty

Way way too salty

as salt way way too much

Taste-Overall20%+2.07

Initially taste is creamy

Insipid taste-wise

Tasteless

Value For Money15%−0.08

Expectedly expensive

And very very expensive for what it is

or beluga. significantly more expensive

Flavor12%−0.19

Dont expect a strong truffle flavour

there is a bit of flavour difference between them for sure

Bitter8%−0.19

Small and bitter

Very bitter aftertaste

Very bitter taste

Love

Taste-Overall42%+2.07

It very good tasting roe

a good snack

Very tasty

Quality-Overall22%+1.80

Good quality caviar

Great product

The quality is very high

Salt Content10%−0.30

Very very tasty: fishy salty and sweet

Very creamy and not too salty

Flavor5%−0.19

Delicate, subtle flavour

Perfect gift three flavours

Breathability5%+0.48

Deep breath

Return

0.0% Return rate 50% Fixable by listing

Size-Overall50%▁▁▁▁▁█
Functionality-Overall50%▁▁▁▁▁█

FAQ

Common Caviar questions

Answered from the same tracked data.