48
cartwright and butler
Skip itPricing outside the sweet spot ($5.43 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Review moat
Great468.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.98–£20.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£96K£96K/yr · 125K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.43avg listing price — sweet spot $15–$100