How competitive is the Cartwright and Butler niche on Amazon United Kingdom?

13 brands and 55 sellers compete in Cartwright and Butler on Amazon United Kingdom. The top 5 Cartwright and Butler products take 67% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Cartwright and Butler?

Cartwright and Butler buyers on Amazon United Kingdom complain most about Crispiness, Value For Money, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cartwright and Butler niche?

Cartwright and Butler sells for £5.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.98–£20.26. The average incumbent carries 468 reviews — the moat a new listing must climb.

Cartwright and Butler

pricing outside the sweet spot ($5.43 avg) — Cartwright and Butler doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cartwright and Butler profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cartwright and Butler is a £96K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Cartwright and Butler: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.8% over the last 90 days and 14.2% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr25K

Search volume / yr-8.8%125K

Conversion rate14.2%

Avg price£5.43

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers13 · 55

Top-5 product click share67%

Open market18%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Top Cartwright and Butler products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McVities Ginger Nuts Biscuits 250 g (Pack of 1)

Price: £1.35
Rating: 4.7/5
Reviews: 1,405
Age: 10y ago

McVities Tasties Ginger Nuts Biscuits 300 g (Pack of 1)

Price: £0.98
Rating: 4.6/5
Reviews: 2,227
Age: 4y ago

Lottie Shaws Yorkshire Parkin Ginger Biscuit Box 275g

Price: £3.78
Rating: 4.5/5
Reviews: 213
Age: 12y ago

Cartwright & Butler | Stem Ginger Biscuits In Carton

Price: £4.48
Rating: 4.6/5
Reviews: 1,194
Age: 11y ago

Bothams Stem Ginger Brack 380 g (Pack of 2)

Price: £2.76
Rating: 4.2/5
Reviews: 65
Age: 10y ago

Newest

by launch date

Luxury Ginger Nuts Biscuits 250g | Deliciously spiced and crunchy biscuits | Great for snacking or Dipping | Multipack bundle | Afternoon tea biscuits to share with Friends and Family (Pack of 3)

Price: £8.47
Rating: 1.0/5
Reviews: 1
Age: 2mo ago

Border Biscuit Fiery Ginger Crunch 135g - Made with Real Ginger - With Warming Spicy Aroma - Deliciously Crunchy Treat - Perfect Food Gift for Biscuit Lovers (Pack of 4)

Price: £9.95
Rating: 4.2/5
Reviews: 19
Age: 8mo ago

Border Biscuits Dark Chocolate Gingers Box 2 × 255 g | Crunchy Ginger Biscuits Enrobed in Rich Dark Chocolate | Suitable for Vegetarians | Perfect for Sharing or Break Rooms

Price: £7.35
Rating: 4.7/5
Reviews: 78
Age: 9mo ago

Biscuits Bundle With Ginger Nuts Biscuit Treats 300g (3 Pack) By Oerich Gift

Price: £9.10
Rating: 4.0/5
Reviews: 6
Age: 10mo ago

Meg Hawkins - The Robin Stem Ginger Biscuits 160g Drum

Price: £5.03
Rating: 4.3/5
Reviews: 47
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

McVitie's48%
Cartwright & Butler14%
Lottie Shaw's9%
Bothams6%
Border5%
Zamfoods4%
Open — no brand owns it (7 brands, 15%)

Cartwright and Butler demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR14.2%Products20Brands13Top 5 Brands82%OOS Rate2.8%Rating4.3★Reviews468Avg BSR#98

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top Cartwright and Butler search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ginger biscuits100K/yr -8.7%12.3% conv.
stem ginger biscuits9K/yr -10.2%6.2% conv.
ginger nuts biscuits9K/yr -11.1%15.3% conv.
ginger nut biscuits4K/yr +16.5%10.8% conv.
ginger biscuit3K/yr -32.5%8.3% conv.

What reviews say buyers love and hate about Cartwright and Butler

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall39%

“Absolutely delicious”

Baking14%

“Very crisp biscuits”

Sweetness8%

“The chocolate is also delicious”

Crispiness8%

“Lovely biscuits with a nice crunch”

Quality-Overall6%

“The biscuits are top quality”

What buyers complain about

61% of reviews

Crispiness11%

“They should be crisp”

Value For Money11%

“A little expensive”

Stale/Rotten/Spoiled11%

“The four pack of gingernuts were stale”

Strength7%

“Inedible”

Texture/Consistency-Overall4%

“Hard, horrible texture”

Common Cartwright and Butler questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cartwright and Butler 48/100 on Amazon United Kingdom — Skip it. The niche generates £96K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -8.8% over the last 90 days.