Cartwright and Butler
FailProducts sell for $5.43 on average, outside the sweet spot, so Cartwright and Butler is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £96K/yr125K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 55 sellers
Flapen Score
Cartwright and Butler against its category
The dotted line is the Grocery average. Past it, Cartwright and Butler is stronger. Inside it, weaker.
Market
The Cartwright and Butler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cartwright and Butler 125K times last year and spent an estimated £96K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
14.2% of searches ended in a purchase last week.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 14.2%
- Market size, estimated
- £96Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- ginger biscuits100K searches a year
02 · Price
A sale here is worth £5.43.
Listings sell for £5.43 on average, from £0.98 to £20.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.43 that is £3K to £4K a year per listing.
- Average price
- £5.43under the $15 to $100 sweet spot
- Price range
- £0.98–£20.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #98 within Bakery. It carries 468 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #98in Bakery
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 468per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Cartwright and Butler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McVities Ginger Nuts Biscuits 250 g (Pack of 1)
- Price
- £1.35
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 10y ago

McVities Tasties Ginger Nuts Biscuits 300 g (Pack of 1)
- Price
- £0.98
- Rating
- 4.6/5
- Reviews
- 2,227
- Age
- 4y ago

Lottie Shaws Yorkshire Parkin Ginger Biscuit Box 275g
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 12y ago

Cartwright & Butler | Stem Ginger Biscuits In Carton
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 1,194
- Age
- 11y ago

Bothams Stem Ginger Brack 380 g (Pack of 2)
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 10y ago
Trending
90-day click momentum
Luxury Ginger Nuts Biscuits 250g | Deliciously spiced and crunchy biscuits | Great for snacking or Dipping | Multipack bundle | Afternoon tea biscuits to share with Friends and Family (Pack of 3)
- Price
- £8.47
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Bothams Stem Ginger Brack 380 g (Pack of 2)
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 10y ago

Morrisons Lemon & Ginger Pack of 40
- Price
- £1.88
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 11y ago

Lottie Shaws Yorkshire Parkin Ginger Biscuit Box 275g
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 12y ago

Biscuits Bundle With Ginger Nuts Biscuit Treats 300g (3 Pack) By Oerich Gift
- Price
- £9.10
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 10mo ago
Newest
by launch date
Luxury Ginger Nuts Biscuits 250g | Deliciously spiced and crunchy biscuits | Great for snacking or Dipping | Multipack bundle | Afternoon tea biscuits to share with Friends and Family (Pack of 3)
- Price
- £8.47
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Border Biscuit Fiery Ginger Crunch 135g - Made with Real Ginger - With Warming Spicy Aroma - Deliciously Crunchy Treat - Perfect Food Gift for Biscuit Lovers (Pack of 4)
- Price
- £9.95
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 8mo ago

Border Biscuits Dark Chocolate Gingers Box 2 × 255 g | Crunchy Ginger Biscuits Enrobed in Rich Dark Chocolate | Suitable for Vegetarians | Perfect for Sharing or Break Rooms
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 9mo ago

Biscuits Bundle With Ginger Nuts Biscuit Treats 300g (3 Pack) By Oerich Gift
- Price
- £9.10
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 10mo ago

Meg Hawkins - The Robin Stem Ginger Biscuits 160g Drum
- Price
- £5.03
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
55
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- McVitie's48%
- Cartwright & Butler14%
- Lottie Shaw's9%
- Bothams6%
- Border5%
- Zamfoods4%
- Open — no brand owns it (7 brands, 15%)
Demand
Cartwright and Butler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Cartwright and Butler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ginger biscuits100K/yr
- stem ginger biscuits9K/yr
- ginger nuts biscuits9K/yr
- ginger nut biscuits4K/yr
- ginger biscuit3K/yr
Reviews and returns
What reviews say buyers love and hate about Cartwright and Butler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They should be crisp
Very hard crispy biscuit
seem stale rather than snappy
A little expensive
Expensive
expensive
The four pack of gingernuts were stale
Bad batch
seem stale rather than snappy
Inedible
Hard, horrible texture
Love
Absolutely delicious
Delicious biscuits
The chocolate is also delicious
Very crisp biscuits
Fantastic biscuits
Great for dunking
The chocolate is also delicious
Nice chocolate ginger biscuits
Very very tasty and no sugar
Lovely biscuits with a nice crunch
Nice and crunchy though
a satisfying firm crunch
The biscuits are top quality
Good quality
Quality biscuits
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cartwright and Butler questions
Answered from the same tracked data.









