Is cartwright and butler profitable to sell on Amazon United Kingdom?

The niche generates £96K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (48/100).

How competitive is the cartwright and butler niche?

13 brands and 55 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in cartwright and butler?

Top complaints mined from reviews: Crispiness, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.

When does demand for cartwright and butler peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the cartwright and butler niche?

Listings span £0.98–£20.26; the average listing price is £5.43 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.

cartwright and butler

Skip it

Pricing outside the sweet spot ($5.43 avg) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great468.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£0.98–£20.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£96K

£96K/yr · 125K searches

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.43

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cartwright and butler is a £96K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

cartwright and butler market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £109K–£136K; units × avg price
Conversion rate: 14.2%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 30%
Out of stock: 2.8%
Avg brand age: 53 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

McVitie's48%
Cartwright & Butler14%
Lottie Shaw's9%
Bothams6%
Border5%
Zamfoods4%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top cartwright and butler search terms

ginger biscuits100K/yr -8.7%12.3% conv.
stem ginger biscuits9K/yr -10.2%6.2% conv.
ginger nuts biscuits9K/yr -11.1%15.3% conv.
ginger nut biscuits4K/yr +16.5%10.8% conv.
ginger biscuit3K/yr -32.5%8.3% conv.

All search terms

Top cartwright and butler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McVities Ginger Nuts Biscuits 250 g (Pack of 1)

McVitie's£1.354.7★1,405 rev

McVities Tasties Ginger Nuts Biscuits 300 g (Pack of 1)

McVitie's£0.984.6★2,227 rev

Lottie Shaws Yorkshire Parkin Ginger Biscuit Box 275g

Lottie Shaw's£3.784.5★213 rev

Cartwright & Butler | Stem Ginger Biscuits In Carton

Cartwright & Butler£4.484.6★1,194 rev

Bothams Stem Ginger Brack 380 g (Pack of 2)

Bothams£2.764.2★65 rev

Newest

by launch date

Luxury Ginger Nuts Biscuits 250g | Deliciously spiced and crunchy biscuits | Great for snacking or Dipping | Multipack bundle | Afternoon tea biscuits to share with Friends and Family (Pack of 3)

Snackify£8.471 rev

2mo ago

Border Biscuit Fiery Ginger Crunch 135g - Made with Real Ginger - With Warming Spicy Aroma - Deliciously Crunchy Treat - Perfect Food Gift for Biscuit Lovers (Pack of 4)

Zamfoods£9.9519 rev

8mo ago

Border Biscuits Dark Chocolate Gingers Box 2 × 255 g | Crunchy Ginger Biscuits Enrobed in Rich Dark Chocolate | Suitable for Vegetarians | Perfect for Sharing or Break Rooms

Border£7.3578 rev

9mo ago

Biscuits Bundle With Ginger Nuts Biscuit Treats 300g (3 Pack) By Oerich Gift

Oerich£9.106 rev

10mo ago

Meg Hawkins - The Robin Stem Ginger Biscuits 160g Drum

Meg Hawkins£5.0347 rev

2y ago

What buyers say about cartwright and butler

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“Absolutely delicious”

Baking14%

“Very crisp biscuits”

Sweetness8%

“The chocolate is also delicious”

Crispiness8%

“Lovely biscuits with a nice crunch”

Quality-Overall6%

“The biscuits are top quality”

Value For Money5%

“Good value”

Flavor4%

“Rich tea”

Gifting Purpose4%

“Throughly enjoyed gift”

Health Benefits-Overall2%

“healthy enough too”

Size-Overall2%

“Good size”

What buyers complain about

Crispiness11%

“They should be crisp”

Value For Money11%

“A little expensive”

Stale/Rotten/Spoiled11%

“The four pack of gingernuts were stale”

Strength7%

“Inedible”

Texture/Consistency-Overall4%

“Hard, horrible texture”

Spiciness4%

“Biscuits not very gingery”

Taste-Overall4%

“Sadly tasted stale and fusty, will not purchase again”

Thickness4%

“Not quite as thick or tasty as before”

Bitter4%

“bitterness of the Dark Chocolate mixed with the Firey or spicy Ginger”