46
caramel sauce
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Growth
Good+46.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,574.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.81–£21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£107K£107K/yr · 156K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£6.75avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf