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Caramel Sauce

Fail

The top 5 products take 79% of clicks, so Caramel Sauce is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£107K/yr156K searches / yr
90-day growth
+46.3%search demand this quarter
Competition
79%top-5 click share · 8 brands · 70 sellers

Flapen Score

Caramel Sauce against its category

The dotted line is the Grocery average. Past it, Caramel Sauce is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Sauce 156K times last year and spent an estimated £107K. The top 5 brands take 90% of clicks. Demand peaks in May–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+46.3%
Conversion, latest week
10.2%
Market size, estimated
£107Ka year
Peak month
July1.8× the quietest month
Top search term
caramel sauce89K searches a year

02 · Price

A sale here is worth £6.75.

Listings sell for £6.75 on average, from £2.81 to £21.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.75 that is £7K to £8K a year per listing.

Average price
£6.75under the $15 to $100 sweet spot
Price range
£2.81–£21.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Baking Supplies. It carries 2,574 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,574per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Caramel Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

70

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Nestlé36%
  • Torani18%
  • Monin17%
  • Carnation12%
  • Simply7%
  • Sweet Freedom5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Caramel Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Caramel Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caramel sauce89K/yr
  • caramel drizzle22K/yr
  • carnation drizzle12K/yr
  • caramel sauce for coffee14K/yr
  • caramel drizzle for coffee7K/yr
  • caramel sauce for iced coffee5K/yr
  • drizzle3K/yr
  • caramel coffee sauce4K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness13%

Very thick product

Can be quite thick from the fridge

This was a bit thicker than expected

Leak-Proof11%

Leaking lid

Nozzle is anazing

Flavor9%+0.32

This has not got a strong pistachio glavour

Wrong flavour profile for me

Pick another flavour

Taste-Overall8%+3.44

Not a nice taste for me also a little runny

Unfortunately, doesn't taste good

this tasted absolutely fowl

Natural Resource Wastage5%−0.05

What a waste

Love

Taste-Overall46%+3.44

It tastes amazing

Absolutely delicious

Yummy sauce

Flavor15%+0.32

Gorgeous flavor

quite strong flavour

Yummie sauce which goes with everything

Value For Money7%−0.03

great value for the money

Great price

Worth it

Sweetness6%+0.20

is sweet like condensed milk

Delicious shot to add to dessert

And as its got a lovely sweetness

Baking4%+0.37

goes well with any cake or even cookie or even as a spread on plain bread

We use it as a topping for the panna cotta, perfect

Lovely on pancakes

Return

0.0% Return rate 40% Fixable by listing

Advertised Vs Actual Product40%▁▁▁▁██
Leak-Proof20%▁▁█▁▁▁

Leaking lid

Nozzle is anazing

Value For Money20%

Not cheap

I wouldnt reccomend for the price

Smell20%▁▁█▁▁▁

FAQ

Common Caramel Sauce questions

Answered from the same tracked data.