60
cake topper
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.39–£37.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,160.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay£242K£242K/yr · 1.3M searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.19avg listing price — sweet spot $15–$100
Signals No Dominant Brand