Cake Topper
MaybeReturns run at only 0.5% of orders. But products sell for $6.19 on average, outside the sweet spot, so Cake Topper is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £242K/yr1.3M searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 28%top-5 click share · 53 brands · 68 sellers
Flapen Score
Cake Topper against its category
The dotted line is the Grocery average. Past it, Cake Topper is stronger. Inside it, weaker.
Market
The Cake Topper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cake Topper 1.3M times last year and spent an estimated £242K. The top 5 brands take 31% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £242Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- cake decorations667K searches a year
02 · Price
A sale here is worth £6.19.
Listings sell for £6.19 on average, from £1.39 to £37.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £6.19 that is £2K to £3K a year per listing.
- Average price
- £6.19under the $15 to $100 sweet spot
- Price range
- £1.39–£37.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #178 within Baking Supplies. It carries 1,161 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 4.5%
- Average rank
- #178in Baking Supplies
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,161per listing
- Listings tracked
- 76
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Cake Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ptyism 50 Pcs Boho Cake Decorations - Boho Cake Balls & Toppers for Birthdays Bohemian Celebrations Christenings & More
- Price
- £9.73
- Rating
- 4.6/5
- Reviews
- 458
- Age
- 2y ago

LARDUX 30 PCS Gold Cake Decorations-boho cake decorations Birthday Cake Toppers DIY Palm Leaves Mini Balloon Cupcake Insert for Baby Shower Birthday Party Decor
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago

Cake Decorations 13Pcs Cake Toppers Kit Cupcake Topper with Golden Paper Fans Happy Birthday Acrylic Banner Sequins Balloon Fireworks Stars for Gold Theme Birthday Party Anniversary Cake Decor
- Price
- £4.22
- Rating
- 4.5/5
- Reviews
- 2,188
- Age
- 5y ago

Xsstarmi 22 Pack Rose Artificial Flower Leaves Cake Decorations Gold Balloon Cake Toppers Paper Palm Fan Cake Toppers for DIY Wedding Bithday Valentines Day Party Cake Decorations Supplie
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 2y ago

Gyufise 30Pcs Ball Cake Topper Ball Cake Picks Colorful Pearl Round Shaped Cupcake Insert Cake Topper for Bear Theme Birthday Party Favors Wedding Decoration Supplies Apricot Gold Light Brown
- Price
- £6.58
- Rating
- 4.4/5
- Reviews
- 1,863
- Age
- 3y ago
Trending
90-day click momentum
100 Pcs Edible Rice Wafer Paper Flowers & Butterflies Rose Peach Blossom Hydrangea Lavender Butterfly Gluten-Free Cake Decorating Toppers for Baking Cupcakes Cookies
- Price
- £9.01
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 3mo ago

Culpitt 10 Round Silver Cake-Board & Tall White Cake-Box Combo 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Decorated Transport
- Price
- £4.67
- Rating
- 4.7/5
- Reviews
- 3,040
- Age
- 3y ago

Ball Cake Toppers 50pcs Balloon Cake Topper Foam Black And Gold Cakes Balls Decorations for Cakes Decorating Birthday Wedding
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 2y ago

LARDUX 30 PCS Gold Cake Decorations-boho cake decorations Birthday Cake Toppers DIY Palm Leaves Mini Balloon Cupcake Insert for Baby Shower Birthday Party Decor
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago

Shimmer Edible White Sugar Sprinkles Pearls (Mixed 35g)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 4y ago
Newest
by launch date
100 Pcs Edible Rice Wafer Paper Flowers & Butterflies Rose Peach Blossom Hydrangea Lavender Butterfly Gluten-Free Cake Decorating Toppers for Baking Cupcakes Cookies
- Price
- £9.01
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 3mo ago

Blossom Pearl Sprinkles By Baked With Love | 100g | Pink Purple Silver Sugar Cake Sprinkles Edible Cake Decorations Sugar Balls For Cupcakes
- Price
- £4.71
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 1y ago

50 Pcs Edible Cherry Blossoms Cupcake Toppers Edible Wafer Paper Cupcake Cake Dessert Toppers for Wedding Baby Shower Birthday Party Decorations
- Price
- £5.96
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 1y ago

LARDUX 30 PCS Gold Cake Decorations-boho cake decorations Birthday Cake Toppers DIY Palm Leaves Mini Balloon Cupcake Insert for Baby Shower Birthday Party Decor
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago

58PCS Black & Gold Cake Decorations - Cake Balls Palm Leaf Wedding & Birthday Party Supplies
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
68
Top-5 brand share
31%
Top 20: 77%
Top-5 click share
28%
Top 20: 65%
Open market
64%
- Cake N Bake7%
- Ptyism7%
- Generic6%
- LARDUX6%
- DKBT6%
- Xsstarmi5%
Demand
Cake Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cake Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake decorations667K/yr
- edible cake decorations225K/yr
- gold cake decorations86K/yr
- cake decorations for women42K/yr
- cupcake decorations37K/yr
- cake toppers for women29K/yr
- edible cake toppers28K/yr
- cake decoration28K/yr
- cake decorations edible24K/yr
- cake decor17K/yr
Reviews and returns
What reviews say buyers love and hate about Cake Topper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fake Advertising
Not as advertised
very misleading
Cheap rubbish
some of the balls are poor quality
Poor quality
Bit expensive
a bit annoying considering the price
waste of money
Really small packet
They are larger than I expected
Bit small
Too hard
Some are a little hard on the teeth
They are quite hard so take care with teeth
Love
Amazing quality
High quality and arrived in good time would highly recommend
The quality was amazing arrived on time
Excellent value for money
Good value
Excellent value
As advertised
As pictured
As described
These could make your baking so good-looking
Great for decorating cakes
Cakes came out looking lovely
The colours are vibrant
Lovely colour
Great colours
Return
0.5% Return rate 66% Fixable by listing
Really small packet
They are larger than I expected
Bit small
Cheap rubbish
some of the balls are poor quality
Poor quality
Very dull colours white looks like nothing
Flat and very pale
Faded colours
Fake Advertising
Not as advertised
very misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cake Topper questions
Answered from the same tracked data.









