Cake Topper
MaybeAn estimated 0.5% of orders come back. But products sell for $6.19 on average, outside the sweet spot, so Cake Topper is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £242K/yr1.3M searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 28%top-5 click share · 53 brands · 68 sellers
Flapen Score
Cake Topper against its category
The dotted line is the Grocery average. Past it, Cake Topper is stronger. Inside it, weaker.
Market
The Cake Topper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cake Topper 1.3M times last year and spent an estimated £242K. The top 5 brands take 31% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £242Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- cake decorations667K searches a year
02 · Price
A sale here is worth £6.19.
Listings sell for £6.19 on average, from £1.39 to £37.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £6.19 that is £2K to £3K a year per listing.
- Average price
- £6.19under the $15 to $100 sweet spot
- Price range
- £1.39–£37.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #178 within Baking Supplies. It carries 1,161 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 4.5%
- Average rank
- #178in Baking Supplies
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,161per listing
- Listings tracked
- 76
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Cake Topper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ptyism 50 Pcs Boho Cake Decorations - Boho Cake Balls & Toppers for Birthdays Bohemian Celebrations Christenings & More
- Price
- £9.73
- Rating
- 4.6/5
- Reviews
- 458
- Age
- 2y ago

LARDUX 30 PCS Gold Cake Decorations-boho cake decorations Birthday Cake Toppers DIY Palm Leaves Mini Balloon Cupcake Insert for Baby Shower Birthday Party Decor
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago

Cake Decorations 13Pcs Cake Toppers Kit Cupcake Topper with Golden Paper Fans Happy Birthday Acrylic Banner Sequins Balloon Fireworks Stars for Gold Theme Birthday Party Anniversary Cake Decor
- Price
- £4.22
- Rating
- 4.5/5
- Reviews
- 2,188
- Age
- 5y ago

Xsstarmi 22 Pack Rose Artificial Flower Leaves Cake Decorations Gold Balloon Cake Toppers Paper Palm Fan Cake Toppers for DIY Wedding Bithday Valentines Day Party Cake Decorations Supplie
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 2y ago

Gyufise 30Pcs Ball Cake Topper Ball Cake Picks Colorful Pearl Round Shaped Cupcake Insert Cake Topper for Bear Theme Birthday Party Favors Wedding Decoration Supplies Apricot Gold Light Brown
- Price
- £6.58
- Rating
- 4.4/5
- Reviews
- 1,863
- Age
- 3y ago
Trending
estimated 90-day click momentum
100 Pcs Edible Rice Wafer Paper Flowers & Butterflies Rose Peach Blossom Hydrangea Lavender Butterfly Gluten-Free Cake Decorating Toppers for Baking Cupcakes Cookies
- Price
- £9.01
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 3mo ago

Culpitt 10 Round Silver Cake-Board & Tall White Cake-Box Combo 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Decorated Transport
- Price
- £4.67
- Rating
- 4.7/5
- Reviews
- 3,040
- Age
- 3y ago

Ball Cake Toppers 50pcs Balloon Cake Topper Foam Black And Gold Cakes Balls Decorations for Cakes Decorating Birthday Wedding
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 2y ago

LARDUX 30 PCS Gold Cake Decorations-boho cake decorations Birthday Cake Toppers DIY Palm Leaves Mini Balloon Cupcake Insert for Baby Shower Birthday Party Decor
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago

Shimmer Edible White Sugar Sprinkles Pearls (Mixed 35g)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 4y ago
Newest
by launch date
100 Pcs Edible Rice Wafer Paper Flowers & Butterflies Rose Peach Blossom Hydrangea Lavender Butterfly Gluten-Free Cake Decorating Toppers for Baking Cupcakes Cookies
- Price
- £9.01
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 3mo ago

Blossom Pearl Sprinkles By Baked With Love | 100g | Pink Purple Silver Sugar Cake Sprinkles Edible Cake Decorations Sugar Balls For Cupcakes
- Price
- £4.71
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 1y ago

50 Pcs Edible Cherry Blossoms Cupcake Toppers Edible Wafer Paper Cupcake Cake Dessert Toppers for Wedding Baby Shower Birthday Party Decorations
- Price
- £5.96
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 1y ago

LARDUX 30 PCS Gold Cake Decorations-boho cake decorations Birthday Cake Toppers DIY Palm Leaves Mini Balloon Cupcake Insert for Baby Shower Birthday Party Decor
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago

58PCS Black & Gold Cake Decorations - Cake Balls Palm Leaf Wedding & Birthday Party Supplies
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
53 falling
Sellers
68
Est. top-5 brand share
31%
Top 20: 77%
Est. top-5 click share
28%
Top 20: 65%
Open market
64%
- Cake N Bake7%
- Ptyism7%
- Generic6%
- LARDUX6%
- DKBT6%
- Xsstarmi5%
Demand
Cake Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cake Topper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cake decorations667K/yr
- edible cake decorations225K/yr
- gold cake decorations86K/yr
- cake decorations for women42K/yr
- cupcake decorations37K/yr
- cake toppers for women29K/yr
- edible cake toppers28K/yr
- cake decoration28K/yr
- cake decorations edible24K/yr
- cake decor17K/yr
Reviews and returns
What reviews say buyers love and hate about Cake Topper
We read the reviews and the return reasons for every product selling here.
“Fake Advertising”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cake Topper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









