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51

cachaca

Worth a look

Shows low returns (0.4%), but a concentrated shelf (top 5 take 97% of clicks) keeps it on the watch list.

Market size 31Growth 77Conversion 84Competition 3Returns 98Price range 95Avg price 93Brand share 9Review moat 79Quality gap 21

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Incredible£16.61–£28.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£22.28

avg listing price — sweet spot $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great415.67

avg incumbent reviews — the moat a new listing must climb

Growth

Great+65.5%

90-day search growth — must beat 0% to launch

Market size

Okay£141K

£141K/yr · 69K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf