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Cacao Powder

Cacao Powder shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look
Market size 79Growth 10Conversion 86Competition 65Returns 100Price range 56Avg price 76Brand share 57Review moat 46Quality gap 38
This niche Category average

Is Cacao Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cacao Powder is a £1.1M/yr Amazon United Kingdom market (729K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 60/100.

Cacao Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -30.7% over the last 90 days and 9.7% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr80K
Search volume / yr-30.7%729K
Conversion rate9.7%
Avg price£15.50

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers18 · 27
Top-5 product click share46%
Open market29%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement74%
New entrants (1y)6· 3 succeeded
Avg rating4.5★
Avg reviews1,949

Top Cacao Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£33K£66K£98K£131K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

24%

  • Sevenhills Wholefoods20%
  • TheHealthyTree Company17%
  • Naturya14%
  • NaturaleBio13%
  • Yin & Yang Superfoods6%
  • Everyday Superfood5%

Cacao Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume729KCVR9.7%Products31Brands18Top 5 Brands71%OOS Rate13.8%Rating4.5★Reviews1,949Avg BSR#32
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Top Cacao Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cacao powder312K/yr
  • cacao74K/yr
  • organic cacao powder68K/yr
  • cacao powder organic68K/yr
  • raw cacao powder36K/yr
  • organic cocoa powder26K/yr
  • naturya cacao powder22K/yr
  • cocoa powder organic17K/yr
  • raw organic cacao powder15K/yr
  • raw cacao13K/yr

What reviews say buyers love and hate about Cacao Powder

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Taste-Overall29%

Delicious and healthy

Quality-Overall23%

Excellent Quality

Flavor8%

mild in flavour

Value For Money6%

Excellent value for money

Vegan/Organic3%

I love the fact its organic, no additives

What buyers complain about

65% of reviews
Taste-Overall25%

Bland taste

Bitter8%

Too bitter

Quality-Overall7%

Redused quality

Value For Money6%

Waste of money

Flavor6%

there's just something a bit different about the flavour

Cacao Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
27%
2Value For Money
21%
3Taste-Overall
11%
4Smell
8%
5Advertised Vs Actual Product
6%

Common Cacao Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cacao Powder 60/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -30.7% over the last 90 days.
Search demand for Cacao Powder on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.8× the quietest.