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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 48Conversion 80Competition 17Returns 100Price range 49Avg price 60Brand share 0Review moat 94Quality gap 50

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great114.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.22

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£9.91–£19.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.3%

90-day search growth — must beat 0% to launch

Market size

Bad£82K

£82K/yr · 75K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand