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C4 Energy Drink

Fail

The top 5 brands take 100% of clicks, so C4 Energy Drink is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£82K/yr75K searches / yr
90-day growth
+18.3%search demand this quarter
Competition
80%top-5 click share · 2 brands · 32 sellers

Flapen Score

C4 Energy Drink against its category

The dotted line is the Grocery average. Past it, C4 Energy Drink is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The C4 Energy Drink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for C4 Energy Drink 75K times last year and spent an estimated £82K. All 2 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+18.3%
Conversion, latest week
8.2%
Market size, estimated
£82Ka year
Peak month
August1.7× the quietest month
Top search term
c4 energy drink65K searches a year

02 · Price

A sale here is worth £13.22.

Listings sell for £13.22 on average, from £9.91 to £19.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.22 that is £3K to £7K a year per listing.

Average price
£13.22under the $15 to $100 sweet spot
Price range
£9.91–£19.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #189 within Energy Drinks. It carries 114 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#189in Energy Drinks
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
114per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top C4 Energy Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Cellucor98%
  • Gharana Swaad Ka Khazaana2%
  • Open — no brand owns it (0%)

Demand

C4 Energy Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about C4 Energy Drink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor30%−0.16

The watermelon flavour in this 330ml can is a little flat

Has absolutely no flavour

Underwhelming flavour and kick

Taste-Overall20%+2.03

It REALLY taste bad

Not to my taste - sickly

Bad taste zero energy

Energy Level20%−0.33

didnt get an energy boost from it

doesn't give me energy what so ever

Bad taste zero energy

Sweetness7%−0.08

flavour not for me personally too sweet

Love

Taste-Overall36%+2.03

Amazing taste

taste the rainbow

Works and tastes grate

Energy Level20%−0.33

Gives you a big boost of energy

energy was good

- It gives a strong energy lift

Value For Money17%+1.89

very good and good price thank you

Great value for money

Great value for money

Flavor9%−0.16

the flavours are great

- The Millions Strawberry flavour is genuinely enjoyable

The flavour is sweet. but sugar free

Sweetness7%−0.08

The flavour is sweet. but sugar free

Sweet

tastes more like sweets than a typical harsh energy drink

FAQ

Common C4 Energy Drink questions

Answered from the same tracked data.