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Butterfly Cake Decorations

prices mostly outside the sweet spot ($2.64–$6.40) — Butterfly Cake Decorations doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 8Growth 23Conversion 75Competition 62Returns 96Price range 0Avg price 13Brand share 80Review moat 83Quality gap 33
This niche Category average

Is Butterfly Cake Decorations profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Butterfly Cake Decorations is a £33K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 47/100.

Butterfly Cake Decorations: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.9% over the last 90 days and 7.0% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr8K
Search volume / yr-3.9%105K
Conversion rate7.0%
Avg price£4.56

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers20 · 23
Top-5 product click share48%
Open market45%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement78%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews349

Top Butterfly Cake Decorations products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

23

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

38%

  • ZHIHUI20%
  • mciskin10%
  • Yuomeaz10%
  • Hanqing9%
  • zukent6%
  • SUBTAVIK6%

Butterfly Cake Decorations demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR7.0%Products27Brands20Top 5 Brands55%OOS Rate4.7%Rating4.5★Reviews349Avg BSR#351
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Butterfly Cake Decorations search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • butterfly cake decorations39K/yr
  • edible butterfly cake decorations20K/yr
  • butterfly cake toppers17K/yr
  • edible butterflies7K/yr
  • butterflies for cakes7K/yr
  • butterfly cake topper5K/yr
  • edible butterflies for cakes5K/yr
  • cake butterflies4K/yr
  • cake butterfly decorations942/yr
  • butterfly cupcake topper253/yr

What reviews say buyers love and hate about Butterfly Cake Decorations

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Quality-Overall22%

Good quality

Color16%

purple is her favorite color

Advertised Vs Actual Product13%

As expected and described

Value For Money13%

Excellent value for money

Baking11%

Love these eatable butterflies had lots of fun making a cake with my granddaughters for my mums 80th

What buyers complain about

100% of reviews
Quality-Overall50%

Terrible quality and overpriced

Strength50%

very fragile

Butterfly Cake Decorations return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Color
22%
3Advertised Vs Actual Product
13%
4Quality-Overall
11%
5Defective Material/Parts
5%

Common Butterfly Cake Decorations questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butterfly Cake Decorations 47/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -3.9% over the last 90 days.
Search demand for Butterfly Cake Decorations on Amazon United Kingdom is steady year-round — the busiest month runs 1.9× the quietest.