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Butterfly Cake Decorations

Fail

Prices span $2.64–$6.40, mostly outside the sweet spot, so Butterfly Cake Decorations is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£33K/yr105K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
48%top-5 click share · 20 brands · 23 sellers

Flapen Score

Butterfly Cake Decorations against its category

The dotted line is the Grocery average. Past it, Butterfly Cake Decorations is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Cake Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butterfly Cake Decorations 105K times last year and spent an estimated £33K. The top 5 brands take 55% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
7.0%
Market size, estimated
£33Ka year
Peak month
September1.9× the quietest month
Top search term
butterfly cake decorations39K searches a year

02 · Price

A sale here is worth £4.56.

Listings sell for £4.56 on average, from £2.64 to £6.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £4.56 that is £456 to £1K a year per listing.

Average price
£4.56under the $15 to $100 sweet spot
Price range
£2.64–£6.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£456–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #351 within Baking Supplies. It carries 349 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#351in Baking Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
349per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Butterfly Cake Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

23

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

38%

  • ZHIHUI20%
  • mciskin10%
  • Yuomeaz10%
  • Hanqing9%
  • zukent6%
  • SUBTAVIK6%

Demand

Butterfly Cake Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Butterfly Cake Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly cake decorations39K/yr
  • edible butterfly cake decorations20K/yr
  • butterfly cake toppers17K/yr
  • edible butterflies7K/yr
  • butterflies for cakes7K/yr
  • butterfly cake topper5K/yr
  • edible butterflies for cakes5K/yr
  • cake butterflies4K/yr
  • cake butterfly decorations942/yr
  • butterfly cupcake topper253/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Cake Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.20

Terrible quality and overpriced

Strength50%−0.08

very fragile

Love

Quality-Overall22%−0.20

Good quality

Great product

beautiful and well made

Color16%+1.27

purple is her favorite color

colours were as advertised

Stunning colours and really detailed, great quality easy to work with

Advertised Vs Actual Product13%+1.00

As expected and described

As pictured

Exactly what I wanted

Value For Money13%−0.14

Excellent value for money

Very good for price

Worth the money

Baking11%+0.84

Love these eatable butterflies had lots of fun making a cake with my granddaughters for my mums 80th

Fantastic cake decorating butterflies

Very cute for cakes

Return

0.8% Return rate 67% Fixable by listing

Size-Overall23%▄██▇▄▇
Color22%▆▁█▆▆▆
Advertised Vs Actual Product13%▄█▆▇▁▁
Quality-Overall11%█▅▄▁▃▄

Terrible quality and overpriced

Defective Material/Parts5%█▁▁▁▅▅

FAQ

Common Butterfly Cake Decorations questions

Answered from the same tracked data.