Is butterfly cake decorations profitable to sell on Amazon United Kingdom?

The niche generates £33K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (47/100).

How competitive is the butterfly cake decorations niche?

20 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in butterfly cake decorations?

Top complaints mined from reviews: Quality-Overall, Strength. The return rate is 0.8%.

When does demand for butterfly cake decorations peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the butterfly cake decorations niche?

Listings span £2.64–£6.40; the average listing price is £4.56 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.

butterfly cake decorations

Skip it

Prices mostly outside the sweet spot ($2.64–$6.40) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great348.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Great55%

top-5 brand share — no brand owns this niche

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.56

avg listing price — sweet spot $15–$100

Market size

Bad£33K

£33K/yr · 105K searches

Price range

Bad£2.64–£6.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, butterfly cake decorations is a £33K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

butterfly cake decorations market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £27K–£36K; units × avg price
Conversion rate: 7.0%
Avg BSR: #351
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 4.7%
Avg brand age: 24 months
Avg seller age: 220 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

38%

ZHIHUI20%
mciskin10%
Yuomeaz10%
Hanqing9%
zukent6%
SUBTAVIK6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top butterfly cake decorations search terms

butterfly cake decorations39K/yr -7.6%4.7% conv.
edible butterfly cake decorations20K/yr +0.8%5.0% conv.
butterfly cake toppers17K/yr +4.1%3.8% conv.
edible butterflies7K/yr -9.4%5.3% conv.
butterflies for cakes7K/yr -11.2%5.8% conv.
butterfly cake topper5K/yr +5.9%3.8% conv.
edible butterflies for cakes5K/yr -14.8%4.7% conv.
cake butterflies4K/yr -1.8%6.8% conv.
cake butterfly decorations942/yr +103.8%1.9% conv.
butterfly cupcake topper253/yr -64.8%2.6% conv.

All search terms

Top butterfly cake decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZHIHUI 30Pcs Butterfly Cake Topper Colourful Butterfly Cake Decorations Cupcake Toppers Gold Edge Mixed Size Butterfly Cupcake Picks for Family Cupcake Wedding Cake Birthday Party Food Decoration

ZHIHUI£3.354.3★121 rev

40 PCS Butterfly Cake Decorations 7 Styles Colored Butterfly Cake Decorations Fantasy Simulated Butterflies Cakes Topper for Wedding Birthday Party Decorating Supplies

Yuomeaz£5.454.4★32 rev

13pcs Pink Butterfly Happy Birthday Cake Toppers Butterfly Glitter Birthday Decorations for Women and Girls Personalised Pink Cake Topper for Birthday Party Decorations

mciskin£3.364.6★502 rev

3D Butterfly Cake Topper Mixed Size Butterfly Cupcake Toppers Cake Decorations Mixed Size Butterfly Cake Topper for Birthday Theme Wedding Party Supplies Wall Decoration - 30Pcs - Pink

zukent£3.374.4★96 rev

80 PCS Butterfly Cake Decorations Butterfly Cake Toppers Cupcake Toppers Pink Cake Decorations for Wedding Cake Birthday Party Cake Girl Women (Purple Pink)

SNSYGN£4.974.7★20 rev

Newest

by launch date

72 Pcs Edible Butterfly Cake Decorations 3D Colourful Wafer Paper Cupcake Toppers Mixed Size Butterflies for Birthday Wedding and Shower

Zirax£6.400 rev

3mo ago

13 Pcs Glitter Butterfly Cake Topper Set 3D Pink Happy Birthday Cake Decoration for Girls Women Butterfly Theme Cupcake Toppers Birthday Decorations (Pink)

MYHOGOOD£4.0715 rev

7mo ago

44Pcs Purple Butterfly Cake Toppers Butterfly Cake Decorations with 3D Effect for Birthday Cake Christmas Valentines & Easter Happy Birthday Cake Decor Paper Fairy Cake Toppers

YANJINGSHE£2.643 rev

9mo ago

72 Pcs Edible Butterfly Cake Decorations Butterfly Cupcake Toppers Rice Paper Dessert Topper Decorations 3D Colourful Wafer Paper Butterflies for Party Cakes Birthday Wedding Baby Shower Anniversary

GEU£5.5417 rev

1y ago

40 PCS Butterfly Cake Decorations 7 Styles Colored Butterfly Cake Decorations Fantasy Simulated Butterflies Cakes Topper for Wedding Birthday Party Decorating Supplies

Yuomeaz£5.4532 rev

1y ago

What buyers say about butterfly cake decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality”

Color16%

“purple is her favorite color”

Advertised Vs Actual Product13%

“As expected and described”

Value For Money13%

“Excellent value for money”

Baking11%

“Love these eatable butterflies had lots of fun making a cake with my granddaughters for my mums 80th”

Ease Of Use7%

“Easy to use”

Design-Overall5%

“beautiful and well made”

Recycle/Reuse4%

“its reusable as its still sticky after use there are a variety of different sizes”

Adhesion/Stickiness4%

“Easy system to add glue dots to sticks”

Add-Ons/Attachments4%

“Easy to attach to the cake”

What buyers complain about

Quality-Overall50%

“Terrible quality and overpriced”

Strength50%

“very fragile”

Top return reasons

Size-Overall23%

Color22%

Advertised Vs Actual Product13%

Quality-Overall11%

Defective Material/Parts5%

Strength5%

Durability3%

Compatibility-Overall2%

Adhesion/Stickiness2%

Assembly/Installation2%

Common questions

Is butterfly cake decorations profitable to sell on Amazon United Kingdom?: The niche generates £33K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (47/100).
How competitive is the butterfly cake decorations niche?: 20 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in butterfly cake decorations?: Top complaints mined from reviews: Quality-Overall, Strength. The return rate is 0.8%.
When does demand for butterfly cake decorations peak?: Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the butterfly cake decorations niche?: Listings span £2.64–£6.40; the average listing price is £4.56 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.