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Butterfly Cake Decorations

Fail

Prices span $2.64–$6.40, mostly outside the sweet spot, so Butterfly Cake Decorations is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£33K/yr105K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
48%top-5 click share · 20 brands · 23 sellers

Flapen Score

Butterfly Cake Decorations against its category

The dotted line is the Grocery average. Past it, Butterfly Cake Decorations is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Cake Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butterfly Cake Decorations 105K times last year and spent an estimated £33K. The top 5 brands take 55% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
7.0%
Market size, estimated
£33Ka year
Peak month
September1.9× the quietest month
Top search term
butterfly cake decorations39K searches a year

02 · Price

A sale here is worth £4.56.

Listings sell for £4.56 on average, from £2.64 to £6.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £4.56 that is £456 to £1K a year per listing.

Average price
£4.56under the $15 to $100 sweet spot
Price range
£2.64–£6.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£456–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #351 within Baking Supplies. It carries 349 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#351in Baking Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
349per listing
Listings tracked
27

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Butterfly Cake Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

23

Est. top-5 brand share

55%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 91%

Open market

38%

  • ZHIHUI20%
  • mciskin10%
  • Yuomeaz10%
  • Hanqing9%
  • zukent6%
  • SUBTAVIK6%

Demand

Butterfly Cake Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Butterfly Cake Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • butterfly cake decorations39K/yr
  • edible butterfly cake decorations20K/yr
  • butterfly cake toppers17K/yr
  • edible butterflies7K/yr
  • butterflies for cakes7K/yr
  • butterfly cake topper5K/yr
  • edible butterflies for cakes5K/yr
  • cake butterflies4K/yr
  • cake butterfly decorations942/yr
  • butterfly cupcake topper253/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Cake Decorations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Terrible quality and overpriced”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Butterfly Cake Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data