Buckwheat
prices mostly outside the sweet spot ($1.91–$15.91) — Buckwheat doesn't clear our bar today.
Flapen Score
Is Buckwheat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Buckwheat is a £78K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Buckwheat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.9% over the last 90 days and 12.0% of searches end in a purchase.
£78K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Buckwheat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Buckwheat 500g (Pack of 1)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 2y ago
LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8y ago
AKSOY Buckwheat 1 25KG Hulled Buckwheat Groats | Raw Whole Vegan Non-GMO Use for Porridge Granola Bars Salads as a Side Dish and More (Packaging May Vary)
- Price
- £5.88
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 5y ago
Melvit Premium Roasted Buckwheat Groats 400g
- Price
- £1.91
- Rating
- 4.8/5
- Reviews
- 116
- Age
- 7y ago
Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 2y ago
Trending
90-day click momentum![Organic Buckwheat Roasted [Kasha] 500g (BWFO)](https://m.media-amazon.com/images/I/41tiFhLqk8L.jpg)
Organic Buckwheat Roasted [Kasha] 500g (BWFO)
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 9y ago
Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking
- Price
- £6.11
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago
Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives
- Price
- £8.03
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2y ago
LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8y ago
by Amazon Buckwheat 500g (Pack of 1)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 2y ago
Newest
by launch date
Leket Roasted Buckwheat 400g Pack of 2 - Premium Whole Grain for Nutritious & Delicious Meals - Convenient Kosher High-Protein Superfood
- Price
- £10.10
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago
Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking
- Price
- £6.11
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago
Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives
- Price
- £8.03
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2y ago
Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 2y ago
by Amazon Buckwheat 500g (Pack of 1)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 rising
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
11%
- by Amazon36%
- LOOV22%
- AKSOY15%
- Melvit6%
- Tropgo6%
- Wholefood Earth5%
- Open — no brand owns it (4 brands, 11%)
Buckwheat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Buckwheat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- buckwheat66K/yr
- buckwheat groats11K/yr
- organic buckwheat5K/yr
- roasted buckwheat4K/yr
What reviews say buyers love and hate about Buckwheat
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Absolutely delicious”
“quality is good arrived on time”
“Healthy food”
“Very good value product”
“Really lovely healthy organic buckwheat”
What buyers complain about
83% of reviews“False advertising- read reviews”
“Don't buy it if you expect a ready-to-boil product”
“May contain gluten”
“a taste that rook some getting use to”
Common Buckwheat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
