Buckwheat
FailPrices span $1.91–$15.91, mostly outside the sweet spot, so Buckwheat is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £78K/yr86K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 82%top-5 click share · 10 brands · 12 sellers
Flapen Score
Buckwheat against its category
The dotted line is the Grocery average. Past it, Buckwheat is stronger. Inside it, weaker.
Market
The Buckwheat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Buckwheat 86K times last year and spent an estimated £78K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £78Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- buckwheat66K searches a year
02 · Price
A sale here is worth £7.61.
Listings sell for £7.61 on average, from £1.91 to £15.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.61 that is £6K to £8K a year per listing.
- Average price
- £7.61under the $15 to $100 sweet spot
- Price range
- £1.91–£15.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Dried Fruits, Nuts & Vegetables. It carries 230 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 230per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Buckwheat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Buckwheat 500g (Pack of 1)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 2y ago

LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8y ago

AKSOY Buckwheat 1 25KG Hulled Buckwheat Groats | Raw Whole Vegan Non-GMO Use for Porridge Granola Bars Salads as a Side Dish and More (Packaging May Vary)
- Price
- £5.88
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 5y ago

Melvit Premium Roasted Buckwheat Groats 400g
- Price
- £1.91
- Rating
- 4.8/5
- Reviews
- 116
- Age
- 7y ago

Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 2y ago
Trending
90-day click momentum![Organic Buckwheat Roasted [Kasha] 500g (BWFO)](https://m.media-amazon.com/images/I/41tiFhLqk8L.jpg)
Organic Buckwheat Roasted [Kasha] 500g (BWFO)
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 9y ago

Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking
- Price
- £6.11
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago

Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives
- Price
- £8.03
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2y ago

LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8y ago

by Amazon Buckwheat 500g (Pack of 1)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 2y ago
Newest
by launch date
Leket Roasted Buckwheat 400g Pack of 2 - Premium Whole Grain for Nutritious & Delicious Meals - Convenient Kosher High-Protein Superfood
- Price
- £10.10
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago

Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking
- Price
- £6.11
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago

Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives
- Price
- £8.03
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2y ago

Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 2y ago

by Amazon Buckwheat 500g (Pack of 1)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
11%
- by Amazon36%
- LOOV22%
- AKSOY15%
- Melvit6%
- Tropgo6%
- Wholefood Earth5%
- Open — no brand owns it (4 brands, 11%)
Demand
Buckwheat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Buckwheat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- buckwheat66K/yr
- buckwheat groats11K/yr
- organic buckwheat5K/yr
- roasted buckwheat4K/yr
Reviews and returns
What reviews say buyers love and hate about Buckwheat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
False advertising- read reviews
However, on the packaging it says may contain gluten
The photo is misleading
Don't buy it if you expect a ready-to-boil product
May contain gluten
a taste that rook some getting use to
Love
Absolutely delicious
Very good food
tastes as it should
quality is good arrived on time
Very good making
Excellent product
Healthy food
Far more nutritional & healthier
this product delivers a nutrient-dense profile superior to common toasted kasha
Very good value product
Excellent product at a good price
Great value for price
Really lovely healthy organic buckwheat
This is a great ingredient to use in my homemade vegan burgers
Quality organic product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Buckwheat questions
Answered from the same tracked data.









