Buckwheat
FailPrices span $1.91–$15.91, mostly outside the sweet spot, so Buckwheat is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £78K/yr86K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 82%top-5 click share · 10 brands · 12 sellers
Flapen Score
Buckwheat against its category
The dotted line is the Grocery average. Past it, Buckwheat is stronger. Inside it, weaker.
Market
The Buckwheat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Buckwheat 86K times last year and spent an estimated £78K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £78Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- buckwheat66K searches a year
02 · Price
A sale here is worth £7.61.
Listings sell for £7.61 on average, from £1.91 to £15.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.61 that is £6K to £8K a year per listing.
- Average price
- £7.61under the $15 to $100 sweet spot
- Price range
- £1.91–£15.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Dried Fruits, Nuts & Vegetables. It carries 230 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 230per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Buckwheat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Buckwheat 500g (Pack of 1)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 2y ago

LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8y ago

AKSOY Buckwheat 1 25KG Hulled Buckwheat Groats | Raw Whole Vegan Non-GMO Use for Porridge Granola Bars Salads as a Side Dish and More (Packaging May Vary)
- Price
- £5.88
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 5y ago

Melvit Premium Roasted Buckwheat Groats 400g
- Price
- £1.91
- Rating
- 4.8/5
- Reviews
- 116
- Age
- 7y ago

Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 2y ago
Trending
estimated 90-day click momentum![Organic Buckwheat Roasted [Kasha] 500g (BWFO)](https://m.media-amazon.com/images/I/41tiFhLqk8L.jpg)
Organic Buckwheat Roasted [Kasha] 500g (BWFO)
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 9y ago

Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking
- Price
- £6.11
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago

Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives
- Price
- £8.03
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2y ago

LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 8y ago

by Amazon Buckwheat 500g (Pack of 1)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 2y ago
Newest
by launch date
Leket Roasted Buckwheat 400g Pack of 2 - Premium Whole Grain for Nutritious & Delicious Meals - Convenient Kosher High-Protein Superfood
- Price
- £10.10
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago

Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking
- Price
- £6.11
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago

Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives
- Price
- £8.03
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2y ago

Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 2y ago

by Amazon Buckwheat 500g (Pack of 1)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
12
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
11%
- by Amazon36%
- LOOV22%
- AKSOY15%
- Melvit6%
- Tropgo6%
- Wholefood Earth5%
- Open — no brand owns it (4 brands, 11%)
Demand
Buckwheat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Buckwheat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- buckwheat66K/yr
- buckwheat groats11K/yr
- organic buckwheat5K/yr
- roasted buckwheat4K/yr
Reviews and returns
What reviews say buyers love and hate about Buckwheat
We read the reviews and the return reasons for every product selling here.
“False advertising- read reviews”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Buckwheat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









