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Buckwheat

Fail

Prices span $1.91–$15.91, mostly outside the sweet spot, so Buckwheat is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£78K/yr86K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
82%top-5 click share · 10 brands · 12 sellers

Flapen Score

Buckwheat against its category

The dotted line is the Grocery average. Past it, Buckwheat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buckwheat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buckwheat 86K times last year and spent an estimated £78K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
12.0%
Market size, estimated
£78Ka year
Peak month
October1.6× the quietest month
Top search term
buckwheat66K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £1.91 to £15.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.61 that is £6K to £8K a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£1.91–£15.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Dried Fruits, Nuts & Vegetables. It carries 230 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#97in Dried Fruits, Nuts & Vegetables
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Buckwheat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

12

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

  • by Amazon36%
  • LOOV22%
  • AKSOY15%
  • Melvit6%
  • Tropgo6%
  • Wholefood Earth5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Buckwheat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Buckwheat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buckwheat66K/yr
  • buckwheat groats11K/yr
  • organic buckwheat5K/yr
  • roasted buckwheat4K/yr

Reviews and returns

What reviews say buyers love and hate about Buckwheat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.25

False advertising- read reviews

However, on the packaging it says may contain gluten

The photo is misleading

Cooking Instructions13%−0.07

Don't buy it if you expect a ready-to-boil product

Nutritional Content13%−0.02

May contain gluten

Taste-Overall8%+1.95

a taste that rook some getting use to

Love

Taste-Overall28%+1.95

Absolutely delicious

Very good food

tastes as it should

Quality-Overall25%+1.59

quality is good arrived on time

Very good making

Excellent product

Nutritional Content9%−0.02

Healthy food

Far more nutritional & healthier

this product delivers a nutrient-dense profile superior to common toasted kasha

Value For Money8%+0.43

Very good value product

Excellent product at a good price

Great value for price

Vegan/Organic8%+0.08

Really lovely healthy organic buckwheat

This is a great ingredient to use in my homemade vegan burgers

Quality organic product

FAQ

Common Buckwheat questions

Answered from the same tracked data.