buckwheat
Skip itPrices mostly outside the sweet spot ($1.91–$15.91) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great229.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Market size
Bad£78K£78K/yr · 86K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£1.91–£15.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, buckwheat is a £78K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
buckwheat market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £76K–£95K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
11%
- by Amazon36%
- LOOV22%
- AKSOY15%
- Melvit6%
- Tropgo6%
- Wholefood Earth5%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top buckwheat search terms
- buckwheat66K/yr
- buckwheat groats11K/yr
- organic buckwheat5K/yr
- roasted buckwheat4K/yr
Top buckwheat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Buckwheat 500g (Pack of 1)
by Amazon£2.734.3★118 rev
LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO
LOOV£10.084.6★1,278 rev
AKSOY Buckwheat 1 25KG Hulled Buckwheat Groats | Raw Whole Vegan Non-GMO Use for Porridge Granola Bars Salads as a Side Dish and More (Packaging May Vary)
AKSOY£5.884.5★314 rev
Melvit Premium Roasted Buckwheat Groats 400g
Melvit£1.914.8★116 rev
Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood
Tropgo£6.254.4★121 rev
Newest
by launch date
Leket Roasted Buckwheat 400g Pack of 2 - Premium Whole Grain for Nutritious & Delicious Meals - Convenient Kosher High-Protein Superfood
Tropgo£10.10121 rev
Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking
Hatton Hill£6.116 rev
Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives
Trend Organic£8.0311 rev
Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood
Tropgo£6.25121 rev
by Amazon Buckwheat 500g (Pack of 1)
by Amazon£2.73118 rev
Trending
90-day click momentum![Organic Buckwheat Roasted [Kasha] 500g (BWFO)](https://m.media-amazon.com/images/I/41tiFhLqk8L.jpg)
Organic Buckwheat Roasted [Kasha] 500g (BWFO)
Buy Whole Foods Online£3.604.4★
Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking
Hatton Hill£6.113.9★
Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives
Trend Organic£8.034.9★
LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO
LOOV£10.084.6★
by Amazon Buckwheat 500g (Pack of 1)
by Amazon£2.734.3★
What buyers say about buckwheat
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“quality is good arrived on time”
“Healthy food”
“Very good value product”
“Really lovely healthy organic buckwheat”
“Healthy”
“versatile flavour profile”
“I love buckwheat”
“it cooks well”
“Exactly as described”
What buyers complain about
“False advertising- read reviews”
“Don't buy it if you expect a ready-to-boil product”
“May contain gluten”
“a taste that rook some getting use to”
Common questions
- Is buckwheat profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 12 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the buckwheat niche?
- 10 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in buckwheat?
- Top complaints mined from reviews: Advertised Vs Actual Product, Cooking Instructions, Nutritional Content. The return rate is 0.1%.
- When does demand for buckwheat peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the buckwheat niche?
- Listings span £1.91–£15.91; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.