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buckwheat
Skip itPrices mostly outside the sweet spot ($1.91–$15.91) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great229.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Market size
Bad£78K£78K/yr · 86K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£1.91–£15.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier