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brown sugar sachet
Skip itPrices mostly outside the sweet spot ($3.69–$15.54) — this niche doesn't clear our bar today.
Conversion
Incredible22.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great161.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.90avg listing price — sweet spot $15–$100
Market size
Bad£62K£62K/yr · 35K searches
Price range
Bad£3.69–£15.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier