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Brown Sugar Sachet

Fail

Prices span $3.69–$15.54, mostly outside the sweet spot, so Brown Sugar Sachet is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£62K/yr35K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
67%top-5 click share · 8 brands · 34 sellers

Flapen Score

Brown Sugar Sachet against its category

The dotted line is the Grocery average. Past it, Brown Sugar Sachet is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Sugar Sachet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Sugar Sachet 35K times last year and spent an estimated £62K. The top 5 brands take 80% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

22.2% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
22.2%
Market size, estimated
£62Ka year
Peak month
October1.4× the quietest month
Top search term
brown sugar sachets21K searches a year

02 · Price

A sale here is worth £7.90.

Listings sell for £7.90 on average, from £3.69 to £15.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.90 that is £2K to £4K a year per listing.

Average price
£7.90under the $15 to $100 sweet spot
Price range
£3.69–£15.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #11 within Baking Supplies. It carries 162 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
46%
Out of stock, average day
2.6%
Average rank
#11in Baking Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Brown Sugar Sachet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

34

Top-5 brand share

80%

Top 20: 87%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Generic38%
  • Tate & Lyle19%
  • --13%
  • Espresso Yourself12%
  • Tate and Lyle8%
  • AB.GROCERIES4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Brown Sugar Sachet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Brown Sugar Sachet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown sugar sachets21K/yr
  • brown sugar sticks5K/yr
  • demerara sugar sachets3K/yr
  • sugar sachets brown2K/yr
  • brown sugar sachet4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Sugar Sachet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.11

Absolutely rubbish

Size-Overall13%−0.04

Tiny sachets

Bitter13%−0.06

Bitter Taste

The taste was bitter

Hard Feel13%−0.06

some of them being hard

Sweetness13%0.00

Sugar everywhere

Love

Value For Money34%+3.33

Good value

Great Value

Good value for money

Ease Of Use21%−0.05

Convenient

its so easy to open

Very handy

Advertised Vs Actual Product19%+1.17

As expected

Exactly what I ordered

Exactly what it says on the package

Quality-Overall8%−0.11

Good quality

Either way Billingtons is a quality product

Excellent quality and value

Sweetness8%0.00

Nice brown sugar from Billingtons

Very good value sugar sticks

Just enough sweetness

FAQ

Common Brown Sugar Sachet questions

Answered from the same tracked data.