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borax
Skip itPrices mostly outside the sweet spot ($1.63–$14.94) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£132K£132K/yr · 354K searches
Review moat
Bad6,239.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£1.63–£14.94cheapest to priciest tracked listing — scored on the share inside $15–$100