borax
Skip itPrices mostly outside the sweet spot ($1.63–$14.94) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£132K£132K/yr · 354K searches
Review moat
Bad6,239.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£1.63–£14.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, borax is a £132K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
borax market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £115K–£153K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #310
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 1.1%
- Avg brand age
- 57 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
70
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Dri-Pak66%
- Mareluxe16%
- ZOPPER7%
- Generic4%
- Arm & Hammer3%
- BORAXDIRECT2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.3×
Top borax search terms
- borax205K/yr
- borax powder uk76K/yr
- borax powder46K/yr
- 20 mule team borax7K/yr
- borax for cleaning4K/yr
- borax crystals5K/yr
- sodium borate4K/yr
- borax substitute4K/yr
- borax powder uk pure food grade3K/yr
Top borax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dri Pak Clean & Natural Borax Substitute 500g
Dri-Pak£4.304.2★1,043 rev
Dripak Borax Substitute 500g Pack of 3-002116 x 3 - Packaging May Vary
Dri-Pak£6.394.3★5,542 rev
Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free
Mareluxe£9.344.4★94 rev
Dri-Pak Clean & Natural Bicarbonate of Soda 500g
Dri-Pak£1.634.3★5,542 rev
ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth
ZOPPER£7.234.3★20 rev
Newest
by launch date
Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free
Generic£6.822 rev
Borax Substitute Multi-Purpose Cleaner 1 Kg / 1000G
BORAXDIRECT£14.943 rev
Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free
Mareluxe£9.3494 rev
ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth
ZOPPER£7.2320 rev
Slime Labs All-In-One Slime Activator XLarge (1000ml) Non-Toxic UK Made
Slime Labs£10.581,330 rev
Trending
90-day click momentumBorax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free
Generic£6.825.0★
ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth
ZOPPER£7.234.3★
6 X Borax Substitute Multi Purpose Cleaner 500G 6PACK
Dri-Pak£9.914.5★
Dripak Borax Substitute 500g Pack of 3-002116 x 3 - Packaging May Vary
Dri-Pak£6.394.3★
Dri-Pak Clean & Natural Bicarbonate of Soda 500g
Dri-Pak£1.634.3★
What buyers say about borax
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Excellent for cleaning”
“Should be nice and clear”
“Great washing aid”
“It is as advertised”
“Easy to use”
“it smells lovely”
“Bought to mix with other materials to create ant killer, working well”
“Reliable and Effective for Everyday Cleaning”
“Kill those ants”
What buyers complain about
“Does not make the slime come together at”
“the bottle was way bigger than expected”
“Reading the product information it says baking soda and nothing else”
“Sometimes very hard”
“DO NOT mix whites with colours”
“Gone solid”
“It clogs in the dispenser drawer abd I see no difference to our clothes”
“Not the best”
“Fewer ant killer”
“Substitute doesnt cut it”
Top return reasons
Common questions
- Is borax profitable to sell on Amazon United Kingdom?
- The niche generates £132K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the borax niche?
- 7 brands and 70 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in borax?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for borax peak?
- Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
- What does it cost to enter the borax niche?
- Listings span £1.63–£14.94; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 6,240 reviews — the moat a new listing must climb.