Is borax profitable to sell on Amazon United Kingdom?

The niche generates £132K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Skip it (39/100).

How competitive is the borax niche?

7 brands and 70 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in borax?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for borax peak?

Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.

What does it cost to enter the borax niche?

Listings span £1.63–£14.94; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 6,240 reviews — the moat a new listing must climb.

Borax

Skip it

Prices mostly outside the sweet spot ($1.63–$14.94) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+26.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£132K

£132K/yr · 354K searches

Review moat

Bad6,239.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.66

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad£1.63–£14.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is borax profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, borax is a £132K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

borax market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £115K–£153K; units × avg price
Conversion rate: 4.9%
Avg BSR: #310
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 1.1%
Avg brand age: 57 months
Avg seller age: 166 days

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Dri-Pak66%
Mareluxe16%
ZOPPER7%
Generic4%
Arm & Hammer3%
BORAXDIRECT2%
Open — no brand owns it (1 brand, 2%)

borax demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Open Trend

Top borax search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

borax205K/yr +32.1%3.9% conv.
borax powder uk76K/yr +9.5%4.1% conv.
borax powder46K/yr +30.2%2.5% conv.
20 mule team borax7K/yr +80.8%0.9% conv.
borax for cleaning4K/yr +154.4%6.8% conv.
borax crystals5K/yr -51.3%1.0% conv.
sodium borate4K/yr +15.4%0.6% conv.
borax substitute4K/yr +22.7%11.7% conv.
borax powder uk pure food grade3K/yr +66.7%0.9% conv.

All search terms

Top borax products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dri Pak Clean & Natural Borax Substitute 500g

Dri-Pak£4.304.2★1,043 rev

Dripak Borax Substitute 500g Pack of 3-002116 x 3 - Packaging May Vary

Dri-Pak£6.394.3★5,542 rev

Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free

Mareluxe£9.344.4★94 rev

Dri-Pak Clean & Natural Bicarbonate of Soda 500g

Dri-Pak£1.634.3★5,542 rev

ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth

ZOPPER£7.234.3★20 rev

Newest

by launch date

Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free

Generic£6.822 rev

2mo ago

Borax Substitute Multi-Purpose Cleaner 1 Kg / 1000G

BORAXDIRECT£14.943 rev

8mo ago

Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free

Mareluxe£9.3494 rev

1y ago

ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth

ZOPPER£7.2320 rev

1y ago

Slime Labs All-In-One Slime Activator XLarge (1000ml) Non-Toxic UK Made

Slime Labs£10.581,330 rev

8y ago

What reviews say buyers love and hate about borax

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Great value”

Ease Of Cleaning17%

“Excellent for cleaning”

Quality-Overall13%

“Should be nice and clear”

Washability10%

“Great washing aid”

Advertised Vs Actual Product7%

“It is as advertised”

Ease Of Use5%

“Easy to use”

Smell4%

“it smells lovely”

Efficiency3%

“Bought to mix with other materials to create ant killer, working well”

Cleansing3%

“Reliable and Effective for Everyday Cleaning”

Pest/Insect Control2%

“Kill those ants”

What buyers complain about

Functionality-Overall15%

“Does not make the slime come together at”

Size-Overall12%

“the bottle was way bigger than expected”

Advertised Vs Actual Product8%

“Reading the product information it says baking soda and nothing else”

Hard Feel8%

“Sometimes very hard”

Color6%

“DO NOT mix whites with colours”

Material Quality4%

“Gone solid”

Dispensing Mechanism4%

“It clogs in the dispenser drawer abd I see no difference to our clothes”

Quality-Overall4%

“Not the best”

Pest/Insect Control4%

“Fewer ant killer”

Cutting/Trimming4%

“Substitute doesnt cut it”

Top return reasons

Leak-Proof33%

Functionality-Overall21%

Advertised Vs Actual Product13%

Moist/Dry4%

Value For Money4%

Contamination3%

Hard Feel3%

Adhesion/Stickiness3%

Ease Of Use2%

Ingredients-Overall2%

Common borax questions

Is borax profitable to sell on Amazon United Kingdom?: The niche generates £132K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Skip it (39/100).
How competitive is the borax niche?: 7 brands and 70 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in borax?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for borax peak?: Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
What does it cost to enter the borax niche?: Listings span £1.63–£14.94; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 6,240 reviews — the moat a new listing must climb.

Score any niche yourself with the free Amazon product research tool.

Borax

Is borax profitable on Amazon?

borax market size & sales

Competition: brands, sellers & click share

borax demand & seasonality

Top borax search terms shoppers use

Top borax products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about borax

What buyers love

What buyers complain about

Top return reasons

Common borax questions

Related niches to research next