Borax

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months

354K

Growth, 90 days vs prior 90

+26.3%

Conversion, latest week

4.9%

Market size, estimated

£132Ka year

Peak month

May2.3× the quietest month

Top search term

borax205K searches a year

Listings sell for £7.66 on average, from £1.63 to £14.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.66 that is £8K to £10K a year per listing.

Average price

£7.66under the $15 to $100 sweet spot

Price range

£1.63–£14.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

£8K–£10K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #310 within Household Cleaners. It carries 6,240 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

91%

Out of stock, average day

1.1%

Average rank

#310in Household Cleaners

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,240per listing

Listings tracked

11

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months