Borax
prices mostly outside the sweet spot ($1.63–$14.94) — Borax doesn't clear our bar today.
Flapen Score
Is Borax profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Borax is a £132K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Skip it — 39/100.
Borax: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +26.3% over the last 90 days and 4.9% of searches end in a purchase.
£132K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Borax products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dri Pak Clean & Natural Borax Substitute 500g
- Price
- £4.30
- Rating
- 4.2/5
- Reviews
- 1,043
- Age
- 11y ago
Dripak Borax Substitute 500g Pack of 3-002116 x 3 - Packaging May Vary
- Price
- £6.39
- Rating
- 4.3/5
- Reviews
- 5,542
- Age
- 12y ago
Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free
- Price
- £9.34
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
Dri-Pak Clean & Natural Bicarbonate of Soda 500g
- Price
- £1.63
- Rating
- 4.3/5
- Reviews
- 5,542
- Age
- 17y ago
ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Trending
90-day click momentum
Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free
- Price
- £6.82
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
6 X Borax Substitute Multi Purpose Cleaner 500G 6PACK
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 948
- Age
- 12y ago
Dripak Borax Substitute 500g Pack of 3-002116 x 3 - Packaging May Vary
- Price
- £6.39
- Rating
- 4.3/5
- Reviews
- 5,542
- Age
- 12y ago
Dri-Pak Clean & Natural Bicarbonate of Soda 500g
- Price
- £1.63
- Rating
- 4.3/5
- Reviews
- 5,542
- Age
- 17y ago
Newest
by launch dateBorax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free
- Price
- £6.82
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Borax Substitute Multi-Purpose Cleaner 1 Kg / 1000G
- Price
- £14.94
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 8mo ago
Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free
- Price
- £9.34
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Slime Labs All-In-One Slime Activator XLarge (1000ml) Non-Toxic UK Made
- Price
- £10.58
- Rating
- 4.3/5
- Reviews
- 1,330
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
70
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Dri-Pak66%
- Mareluxe16%
- ZOPPER7%
- Generic4%
- Arm & Hammer3%
- BORAXDIRECT2%
- Open — no brand owns it (1 brand, 2%)
Borax demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 2.3×
Top Borax search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- borax205K/yr
- borax powder uk76K/yr
- borax powder46K/yr
- 20 mule team borax7K/yr
- borax for cleaning4K/yr
- borax crystals5K/yr
- sodium borate4K/yr
- borax substitute4K/yr
- borax powder uk pure food grade3K/yr
What reviews say buyers love and hate about Borax
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great value”
“Excellent for cleaning”
“Should be nice and clear”
“Great washing aid”
“It is as advertised”
What buyers complain about
67% of reviews“Does not make the slime come together at”
“the bottle was way bigger than expected”
“Reading the product information it says baking soda and nothing else”
“Sometimes very hard”
“DO NOT mix whites with colours”
Borax return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Borax questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
