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61

bone broth

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 10Conversion 63Competition 54Returns 99Price range 67Avg price 95Brand share 37Review moat 77Quality gap 76

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.03

avg listing price — sweet spot $15–$100

Market size

Great£1.3M

£1.3M/yr · 915K searches

Review moat

Great466.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£3.07–£39.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-29.9%

90-day search growth — must beat 0% to launch