Bone Broth
Bone Broth shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Bone Broth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bone Broth is a £1.3M/yr Amazon United Kingdom market (915K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 61/100.
Bone Broth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -29.9% over the last 90 days and 5.5% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 31 products
Top Bone Broth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
- Price
- £21.38
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 1y ago
Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.05
- Rating
- 4.2/5
- Reviews
- 350
- Age
- 1y ago
Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.56
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 1y ago
Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings
- Price
- £25.68
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago
Grass Fed Beef Bone Broth Concentrate | Help Improve Joints Skin & Gut | Liquid Collagen Amino Acids | Keto High Protein Gluten Free | 35 Servings / 8.7 litre
- Price
- £25.05
- Rating
- 4.2/5
- Reviews
- 2,152
- Age
- 8y ago
Trending
90-day click momentum
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.79
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 3mo ago
Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 6 boxes (4 x 12g Sachets Per Box)
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3mo ago
Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3mo ago
Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago
Newest
by launch dateFreja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 6 boxes (4 x 12g Sachets Per Box)
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3mo ago
Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3mo ago
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.79
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 3mo ago
Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
21
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
14%
- Freja55%
- Hunter & Gather13%
- Best Bone Broth6%
- ALPHA015%
- JARMINO4%
- Honest + Good3%
- Open — no brand owns it (9 brands, 14%)
Bone Broth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Top Bone Broth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bone broth421K/yr
- bone broth for humans111K/yr
- freja bone broth71K/yr
- broth57K/yr
- hunter and gather48K/yr
- best bone broth17K/yr
- beef bone broth29K/yr
- beef broth24K/yr
- freja20K/yr
- organic bone broth20K/yr
What reviews say buyers love and hate about Bone Broth
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“also does not taste terrible at all”
“Great quality, and a wonderful product with all clean ingredients”
“Nutrition”
“rich flavour depth”
“Sensible price”
What buyers complain about
64% of reviews“Really peculiar taste”
“Massive Price Increase”
“an off putting stale smell”
“So the chicken flavour is negligible”
“It is salty”
Bone Broth return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bone Broth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
