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Blue Mountain Coffee

a small market ($40K/yr) — Blue Mountain Coffee doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 10Growth 21Conversion 47Competition 44Returns 100Price range 82Avg price 95Brand share 21Review moat 86Quality gap 65
This niche Category average

Is Blue Mountain Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blue Mountain Coffee is a £40K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Blue Mountain Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.5% over the last 90 days and 3.8% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr2K
Search volume / yr-8.5%40K
Conversion rate3.8%
Avg price£26.46

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 13
Top-5 product click share59%
Open market9%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews280

Top Blue Mountain Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • Brown Bear35%
  • Coffee Roasters Of Jamaica25%
  • jamaica coffee trading co16%
  • ROAST SHOP COFFEE8%
  • Marley Coffee6%
  • moreish4%
  • Open — no brand owns it (2 brands, 4%)

Blue Mountain Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR3.8%Products18Brands8Top 5 Brands91%OOS Rate4.9%Rating4.4★Reviews280Avg BSR#270
3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top Blue Mountain Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blue mountain coffee16K/yr
  • jamaica blue mountain coffee8K/yr
  • blue mountain coffee ground6K/yr
  • blue mountain6K/yr
  • jamaican blue mountain coffee4K/yr

What reviews say buyers love and hate about Blue Mountain Coffee

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Taste-Overall33%

Tastes as great as Suggested

Caffeine Content14%

Good coffee

Flavor10%

Delicious flavour

Quality-Overall9%

Good quality coffee

Value For Money8%

And worth every penny

What buyers complain about

84% of reviews
Taste-Overall33%

with the poor taste of this coffee

Value For Money15%

Expensive

Bitter8%

not great, a bit bitter

Strength6%

Can you get a stronger one than 3

Certifications6%

It should not be legal

Common Blue Mountain Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blue Mountain Coffee 48/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -8.5% over the last 90 days.
Search demand for Blue Mountain Coffee on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.3× the quietest.