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Blue Mountain Coffee

Fail

Shoppers spend only $40K a year here, so Blue Mountain Coffee is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£40K/yr40K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
59%top-5 click share · 8 brands · 13 sellers

Flapen Score

Blue Mountain Coffee against its category

The dotted line is the Grocery average. Past it, Blue Mountain Coffee is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Mountain Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Mountain Coffee 40K times last year and spent an estimated £40K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
3.8%
Market size, estimated
£40Ka year
Peak month
December3.3× the quietest month
Top search term
blue mountain coffee16K searches a year

02 · Price

A sale here is worth £26.46.

Listings sell for £26.46 on average, from £7.97 to £51.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £26.46 that is £0 to £3K a year per listing.

Average price
£26.46inside the $15 to $100 sweet spot
Price range
£7.97–£51.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #270 within Coffee. It carries 280 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
4.9%
Average rank
#270in Coffee
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
280per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Blue Mountain Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • Brown Bear35%
  • Coffee Roasters Of Jamaica25%
  • jamaica coffee trading co16%
  • ROAST SHOP COFFEE8%
  • Marley Coffee6%
  • moreish4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Blue Mountain Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Blue Mountain Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue mountain coffee16K/yr
  • jamaica blue mountain coffee8K/yr
  • blue mountain coffee ground6K/yr
  • blue mountain6K/yr
  • jamaican blue mountain coffee4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Mountain Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.16

with the poor taste of this coffee

The worst tasting coffee I've ever had

NO TASTE

Value For Money15%+0.22

Expensive

in my opinion not worthy of its price per kilo

I'm not sure quite yet due to the price

Bitter8%−0.08

not great, a bit bitter

slightly bitter with little aroma

Strength6%+0.25

Can you get a stronger one than 3

Certifications6%−0.08

It should not be legal

Love

Taste-Overall33%−0.16

Tastes as great as Suggested

Tasty coffee

Better taste

Caffeine Content14%+1.55

Good coffee

Great tasting coffee, a must have

Tasty coffee

Flavor10%+0.44

Delicious flavour

the whole beans grind to give a great flavour

Lovely coffee smooth and rich flavor :

Quality-Overall9%+0.98

Good quality coffee

offering a high-quality cup that also supports a great cause

Excellent quality

Value For Money8%+0.22

And worth every penny

Good value

Great value

FAQ

Common Blue Mountain Coffee questions

Answered from the same tracked data.