Is blue mountain coffee profitable to sell on Amazon United Kingdom?

The niche generates £40K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (48/100).

How competitive is the blue mountain coffee niche?

8 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in blue mountain coffee?

Top complaints mined from reviews: Taste-Overall, Value For Money, Bitter. The return rate is 0.0%.

When does demand for blue mountain coffee peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the blue mountain coffee niche?

Listings span £7.97–£51.16; the average listing price is £26.46 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.

blue mountain coffee

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.46

avg listing price — sweet spot $15–$100

Review moat

Great279.83

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.97–£51.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad£40K

£40K/yr · 40K searches

According to Flapen's Amazon United Kingdom niche tracking, blue mountain coffee is a £40K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blue mountain coffee market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £33K–£40K; units × avg price
Conversion rate: 3.8%
Avg BSR: #270
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 4.9%
Avg brand age: 70 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Brown Bear35%
Coffee Roasters Of Jamaica25%
jamaica coffee trading co16%
ROAST SHOP COFFEE8%
Marley Coffee6%
moreish4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -8.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top blue mountain coffee search terms

blue mountain coffee16K/yr -2.2%2.7% conv.
jamaica blue mountain coffee8K/yr -10.8%1.8% conv.
blue mountain coffee ground6K/yr -7.0%6.2% conv.
blue mountain6K/yr -17.3%1.5% conv.
jamaican blue mountain coffee4K/yr -15.2%1.3% conv.

All search terms

Top blue mountain coffee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Mountain Medium Roast Ground Coffee 227g - Ideal for French Press Cafetiere Filter Drip V60 Aeropress - Brown Bear - Strength 3 - Donation to Free The Bears - 100% Arabica

Brown Bear£7.984.5★856 rev

100% Jamaica Blue Mountain Coffee Beans No. 1 227 Grams - Medium Roast Whole Bean Coffee - Pure Arabica Beans Small Batch Roasted JACRA Certified Low Acidity

jamaica coffee trading co£29.874.4★28 rev

Blue Mountain Coffee 100% Jamaica Roasted and Ground (227g bag)

Coffee Roasters Of Jamaica£32.434.2★339 rev

Blue Mountain Ground Coffee 1kg - For Filter Cafetiere V60 French Press - Medium Roast - Brown Bear - Strength 3 - Donation to Free The Bears - 100% Arabica

Brown Bear£24.874.6★70 rev

Marley Coffee 20% Jamaica Blue Mountain Medium Roast Ground Coffee 227g - Smile Jamaica Medium Roast - From The Marley Family Rainforest Alliance Certified - V60 Filter Cafetiere Aeropress

Marley Coffee£12.084.5★370 rev

Newest

by launch date

SLOW ROAST 100% Jamaica Blue Mountain Coffee Beans No. 1 227 Grams - Whole Bean Coffee Medium Roast - 100% Pure Arabica Coffee Beans JACRA Certified Low Acidity

jamaica coffee trading co£34.5233 rev

2mo ago

100% Jamaica Blue Mountain Coffee Beans No. 1 227 Grams - Medium Roast Whole Bean Coffee - Pure Arabica Beans Small Batch Roasted JACRA Certified Low Acidity

jamaica coffee trading co£29.8728 rev

11mo ago

Blue Mountain Ground Coffee 1kg - For Filter Cafetiere V60 French Press - Medium Roast - Brown Bear - Strength 3 - Donation to Free The Bears - 100% Arabica

Brown Bear£24.8770 rev

2y ago

Ms. Tita - 100% Jamaica Blue Mountain Coffee 57g - Medium Roast Ground Coffee - JACRA Certified Origin Farmer-Owned - Freshly Roasted in UK Smooth Caramel Notes Superior Quality

Ms. Tita£15.7816 rev

5y ago

JA Coffee 100% Jamaica Blue Mountain Coffee Medium Roast Whole Beans - Premium Arabica Bag of 340 grams (0.75 Pounds - 12 ounces)

JA Coffee£39.96132 rev

5y ago

What buyers say about blue mountain coffee

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Tastes as great as Suggested”

Caffeine Content14%

“Good coffee”

Flavor10%

“Delicious flavour”

Quality-Overall9%

“Good quality coffee”

Value For Money8%

“And worth every penny”

Soft Feel7%

“So smooth”

Smell4%

“smells great”

Blend/Ratio3%

“really good blend”

Freshness2%

“It was surprisingly fresh”

Eco Friendliness2%

“Excellent and supports wildlife”

What buyers complain about

Taste-Overall33%

“with the poor taste of this coffee”

Value For Money15%

“Expensive”

Bitter8%

“not great, a bit bitter”

Strength6%

“Can you get a stronger one than 3”

Certifications6%

“It should not be legal”

Advertised Vs Actual Product5%

“not intended to suggest that I was in any way misled by the listing”

Stale/Rotten/Spoiled4%

“The beans lacked freshness”

Flavor3%

“The only down side is the packaging does not seal in flavour for long otherwise I could have given 5 star”

Burnt/Roasted/Overbaked3%

“its plain to see some are dark roasted”

Quality-Overall1%

“Disappointing Quality”

Common questions

Is blue mountain coffee profitable to sell on Amazon United Kingdom?: The niche generates £40K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (48/100).
How competitive is the blue mountain coffee niche?: 8 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in blue mountain coffee?: Top complaints mined from reviews: Taste-Overall, Value For Money, Bitter. The return rate is 0.0%.
When does demand for blue mountain coffee peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the blue mountain coffee niche?: Listings span £7.97–£51.16; the average listing price is £26.46 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.