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blue lollies
Skip itPrices mostly outside the sweet spot ($7.82–$9.60) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,816.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 84K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-45.4%90-day search growth — must beat 0% to launch
Price range
Bad£7.82–£9.60cheapest to priciest tracked listing — scored on the share inside $15–$100