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Blue Lollies

Fail

Prices span $7.82–$9.60, mostly outside the sweet spot, so Blue Lollies is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£53K/yr84K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
95%top-5 click share · 6 brands · 27 sellers

Flapen Score

Blue Lollies against its category

The dotted line is the Grocery average. Past it, Blue Lollies is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Lollies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Lollies 84K times last year and spent an estimated £53K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Oct–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
7.4%
Market size, estimated
£53Ka year
Peak month
October2.7× the quietest month
Top search term
blue lollies42K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £7.82 to £9.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £8.51 that is £6K to £9K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£7.82–£9.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 1,817 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#0in Confectionery
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,817per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Blue Lollies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

27

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Fundy Gummy53%
  • MyCandyShop13%
  • Generic12%
  • Vidal10%
  • lollies9%
  • Marley's5%

Demand

Blue Lollies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Blue Lollies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue lollies42K/yr
  • blue sour lollies16K/yr
  • blue lollies 150 blue raspberry8K/yr
  • sour blue raspberry lollies9K/yr
  • blue lollys4K/yr
  • sour blue lollies4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Lollies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sour34%+2.13

Sour -

Incredibly sour taste

The flavour is a slightly sour

Taste-Overall9%+0.37

do not taste like the usual ones you get from shops and are green and not blue like picture

Terrible tasting

These taste horrible

Advertised Vs Actual Product8%−0.07

doesn't say on the listing

Misleading

Quality-Overall7%−0.06

Poor Quality

Poor quality

Size-Overall3%+0.79

Bigger than expected

Love

Taste-Overall20%+0.37

Tastes good, value for money and fast delivery

Amazing taste

tasty

Value For Money14%−0.01

Worth every penny

Good value for money

Really good value

Flavor11%+0.81

Full of flavour

pleasant which are kind of raspberry flavour

I love the flavors

Quality-Overall10%−0.06

The overall quality seemed good

Fantastic item, perfect quality, highly recommended

10/10 for value & quality

Sour9%+2.13

These sour lollies were well received by my nephews

I love anything sour so these are a real treat

Great if you like sour

FAQ

Common Blue Lollies questions

Answered from the same tracked data.