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Blue Lollies

Fail

Prices span $7.82–$9.60, mostly outside the sweet spot, so Blue Lollies is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£53K/yr84K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
95%top-5 click share · 6 brands · 27 sellers

Flapen Score

Blue Lollies against its category

The dotted line is the Grocery average. Past it, Blue Lollies is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Lollies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Lollies 84K times last year and spent an estimated £53K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Oct–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
7.4%
Market size, estimated
£53Ka year
Peak month
October2.7× the quietest month
Top search term
blue lollies42K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £7.82 to £9.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £8.51 that is £6K to £9K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£7.82–£9.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 1,817 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#0in Confectionery
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,817per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Blue Lollies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

27

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

95%

Top 20: 100%

Open market

0%

  • Fundy Gummy53%
  • MyCandyShop13%
  • Generic12%
  • Vidal10%
  • lollies9%
  • Marley's5%

Demand

Blue Lollies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Blue Lollies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue lollies42K/yr
  • blue sour lollies16K/yr
  • blue lollies 150 blue raspberry8K/yr
  • sour blue raspberry lollies9K/yr
  • blue lollys4K/yr
  • sour blue lollies4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Lollies

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
34%of negative reviews mention “Sour”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sour -”
A buyer, on “Sour”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Blue Lollies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data