blue lollies
Skip itPrices mostly outside the sweet spot ($7.82–$9.60) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,816.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 84K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-45.4%90-day search growth — must beat 0% to launch
Price range
Bad£7.82–£9.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue lollies is a £53K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Oct–Dec. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
blue lollies market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- £43K–£51K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
27
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Fundy Gummy53%
- MyCandyShop13%
- Generic12%
- Vidal10%
- lollies9%
- Marley's5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.Peak months: Mar, Oct, Dec · busiest ÷ quietest = 2.7×
Top blue lollies search terms
- blue lollies42K/yr
- blue sour lollies16K/yr
- blue lollies 150 blue raspberry8K/yr
- sour blue raspberry lollies9K/yr
- blue lollys4K/yr
- sour blue lollies4K/yr
Top blue lollies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vidal Lollipops Sour Blue Raspberry (Pack of 150)
Fundy Gummy£9.184.6★993 rev
Tongue Painter Lollies x 150 - Blue Raspberry Lollipops - Individually Wrapped Blue Lollies Sour Sweets - Halal sour lollipops - Childrens party sweets - Fun Novelty lolly pops
MyCandyShop£7.874.3★36 rev
30 x Sour Blue Raspberry Lollipops Share Bag individually wrapped Lollies Retro HaynesDiscount LTD
Generic£7.824.1★24 rev
kennykrafts Vidal Lotta Tongue Painter 150 Lollies Tub (Pack of 1)
Vidal£8.314.5★9,816 rev
Vidal Sour Blue Raspberry Tongue Painter Lollies - 150 Lollies Per Tub - Gluten free Sweets - Baby Shower - Party Bag Filler
lollies£9.604.6★27 rev
Newest
by launch dateTongue Painter Lollies x 150 - Blue Raspberry Lollipops - Individually Wrapped Blue Lollies Sour Sweets - Halal sour lollipops - Childrens party sweets - Fun Novelty lolly pops
MyCandyShop£7.8736 rev
Vidal Sour Blue Raspberry Tongue Painter Lollipops 150 Count Tub
Marley's£8.293 rev
30 x Sour Blue Raspberry Lollipops Share Bag individually wrapped Lollies Retro HaynesDiscount LTD
Generic£7.8224 rev
Vidal Sour Blue Raspberry Tongue Painter Lollies - 150 Lollies Per Tub - Gluten free Sweets - Baby Shower - Party Bag Filler
lollies£9.6027 rev
Vidal Lollipops Sour Blue Raspberry (Pack of 150)
Fundy Gummy£9.18993 rev
Trending
90-day click momentumVidal Sour Blue Raspberry Tongue Painter Lollipops 150 Count Tub
Marley's£8.295.0★
30 x Sour Blue Raspberry Lollipops Share Bag individually wrapped Lollies Retro HaynesDiscount LTD
Generic£7.824.1★
Tongue Painter Lollies x 150 - Blue Raspberry Lollipops - Individually Wrapped Blue Lollies Sour Sweets - Halal sour lollipops - Childrens party sweets - Fun Novelty lolly pops
MyCandyShop£7.874.3★
Vidal Lollipops Sour Blue Raspberry (Pack of 150)
Fundy Gummy£9.184.6★
Vidal Sour Blue Raspberry Tongue Painter Lollies - 150 Lollies Per Tub - Gluten free Sweets - Baby Shower - Party Bag Filler
lollies£9.604.6★
What buyers say about blue lollies
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes good, value for money and fast delivery”
“Worth every penny”
“Full of flavour”
“The overall quality seemed good”
“These sour lollies were well received by my nephews”
“As described”
“just sweet enough to keep you going back for another”
“The colour was fun as well”
“they are a great size”
“Great gift or little treat”
What buyers complain about
“Sour -”
“do not taste like the usual ones you get from shops and are green and not blue like picture”
“doesn't say on the listing”
“Poor Quality”
“Bigger than expected”
“Extreme amount of colouring in the food”
“making it really hard to open”
“They cant last very long though”
“do not taste like the usual ones you get from shops and are green and not blue like picture”
Common questions
- Is blue lollies profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (29/100).
- How competitive is the blue lollies niche?
- 6 brands and 27 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in blue lollies?
- Top complaints mined from reviews: Sour, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for blue lollies peak?
- Demand peaks in Mar–Oct–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the blue lollies niche?
- Listings span £7.82–£9.60; the average listing price is £8.51 (sweet spot $15–$100). The average incumbent carries 1,817 reviews — the moat a new listing must climb.