How competitive is the Biscuits Bulk niche on Amazon United Kingdom?

12 brands and 109 sellers compete in Biscuits Bulk on Amazon United Kingdom. The top 5 Biscuits Bulk products take 67% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Biscuits Bulk?

Biscuits Bulk buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Chunk/Clump/Collection, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Biscuits Bulk niche?

Biscuits Bulk sells for £11.20 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.67–£29.12. The average incumbent carries 1,030 reviews — the moat a new listing must climb.

Biscuits Bulk

Biscuits Bulk shows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Biscuits Bulk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Biscuits Bulk is a £350K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Biscuits Bulk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.1% over the last 90 days and 15.7% of searches end in a purchase.

£350K

revenue / yr

Units sold / yr40K

Search volume / yr+0.1%199K

Conversion rate15.7%

Avg price£11.20

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers12 · 109

Top-5 product click share67%

Open market9%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Top Biscuits Bulk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McVities Rich Tea Classic Biscuits Twin Pack 600 g (Pack of 1)

Price: £2.73
Rating: 4.7/5
Reviews: 804
Age: 10y ago

McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)

Price: £1.55
Rating: 4.6/5
Reviews: 1,354
Age: 14y ago

McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)

Price: £1.10
Rating: 4.6/5
Reviews: 2,227
Age: 4y ago

Morrisons Rich Tea 300g

Price: £0.67
Rating: 4.6/5
Reviews: 227
Age: 1y ago

McVities Twin Pack Classic Rich Tea Biscuits 600g

Price: £3.34
Rating: 4.6/5
Reviews: 283
Age: 13y ago

Newest

by launch date

Broken Chunky Chocolate Cookies 1kg Bulk ASSORTMENT - Box Of Chocolate Mis-shapes and Part cookies Perfect for Office Big Snacking Parties Gifts and Lunch Tea Office Biscuits

Price: £9.73
Rating: 4.1/5
Reviews: 13
Age: 3mo ago

FOX Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Cookies & Party Rings Minis Individually Wrapped Biscuit Snack Packs for Lunchboxes Parties & Sharing

Price: £16.75
Rating: 3.0/5
Reviews: 2
Age: 3mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home

Price: £25.44
Rating: 4.5/5
Reviews: 65
Age: 8mo ago

Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing

Price: £9.16
Rating: 4.6/5
Reviews: 109
Age: 9mo ago

Foxs Biscuits Favourites Assortment 2.1kg Bulk Buy Biscuit Catering Multipack 9 Classic Varieties Cookies & Snack Treats for Office Customers Visitors Parties & Sharing Vegetarian Friendly

Price: £29.12
Rating: 0.0/5
Reviews: 0
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

109

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

McVitie's66%
Morrisons13%
Border6%
Hill Biscuits4%
House of Lancaster2%
CR Snacking2%
Open — no brand owns it (6 brands, 7%)

Biscuits Bulk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume199KCVR15.7%Products22Brands12Top 5 Brands91%OOS Rate0.0%Rating4.4★Reviews1,030Avg BSR#438

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Biscuits Bulk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rich tea biscuits70K/yr -6.6%25.3% conv.
biscuits bulk27K/yr +34.9%2.9% conv.
bulk biscuits21K/yr -3.0%3.3% conv.
rich tea18K/yr -6.8%27.5% conv.
biscuit selection box13K/yr +20.1%1.4% conv.
tea biscuits10K/yr -22.5%7.8% conv.
amazon biscuits9K/yr -5.1%0.8% conv.
plain biscuits7K/yr -13.3%4.4% conv.
bulk buy biscuits6K/yr -3.9%1.8% conv.
cheap biscuits6K/yr +9.6%0.9% conv.

What reviews say buyers love and hate about Biscuits Bulk

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Baking20%

“Excellent cookies good for childrens pack lunch an afternoon I love them”

Taste-Overall19%

“Yummy bars”

Value For Money19%

“Good value for money”

Quality-Overall16%

“Good variety”

Gifting Purpose5%

“Great for gifting if you want to”

What buyers complain about

78% of reviews

Value For Money29%

“WASTE OF MONEY”

Quality-Overall8%

“Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs”

Chunk/Clump/Collection7%

“the rest were smashed to inedible chunks”

Advertised Vs Actual Product7%

“Not as advertised”

Taste-Overall6%

“there's a strange orange taste to them”

Common Biscuits Bulk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biscuits Bulk 51/100 on Amazon United Kingdom — Worth a look. The niche generates £350K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.