Is biscuits bulk profitable to sell on Amazon United Kingdom?

The niche generates £350K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the biscuits bulk niche?

12 brands and 109 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in biscuits bulk?

Top complaints mined from reviews: Value For Money, Quality-Overall, Chunk/Clump/Collection. The return rate is 0.0%.

When does demand for biscuits bulk peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the biscuits bulk niche?

Listings span £0.67–£29.12; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 1,030 reviews — the moat a new listing must climb.

biscuits bulk

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,029.73

avg incumbent reviews — the moat a new listing must climb

Market size

Good£350K

£350K/yr · 199K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£0.67–£29.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.20

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, biscuits bulk is a £350K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

biscuits bulk market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £336K–£448K; units × avg price
Conversion rate: 15.7%
Avg BSR: #438
Page quality: 0%
Prime: 68%
Sponsored: 41%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

109

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

McVitie's66%
Morrisons13%
Border6%
Hill Biscuits4%
House of Lancaster2%
CR Snacking2%
Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top biscuits bulk search terms

rich tea biscuits70K/yr -6.6%25.3% conv.
biscuits bulk27K/yr +34.9%2.9% conv.
bulk biscuits21K/yr -3.0%3.3% conv.
rich tea18K/yr -6.8%27.5% conv.
biscuit selection box13K/yr +20.1%1.4% conv.
tea biscuits10K/yr -22.5%7.8% conv.
amazon biscuits9K/yr -5.1%0.8% conv.
plain biscuits7K/yr -13.3%4.4% conv.
bulk buy biscuits6K/yr -3.9%1.8% conv.
cheap biscuits6K/yr +9.6%0.9% conv.

All search terms

Top biscuits bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McVities Rich Tea Classic Biscuits Twin Pack 600 g (Pack of 1)

McVitie's£2.734.7★804 rev

McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)

McVitie's£1.554.6★1,354 rev

McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)

McVitie's£1.104.6★2,227 rev

Morrisons Rich Tea 300g

Morrisons£0.674.6★227 rev

McVities Twin Pack Classic Rich Tea Biscuits 600g

McVitie's£3.344.6★283 rev

Newest

by launch date

Broken Chunky Chocolate Cookies 1kg Bulk ASSORTMENT - Box Of Chocolate Mis-shapes and Part cookies Perfect for Office Big Snacking Parties Gifts and Lunch Tea Office Biscuits

Zamfoods£9.7313 rev

3mo ago

FOX Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Cookies & Party Rings Minis Individually Wrapped Biscuit Snack Packs for Lunchboxes Parties & Sharing

Red Rainbow£16.752 rev

3mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home

BAYTRADE£25.4465 rev

8mo ago

Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing

Border£9.16109 rev

9mo ago

Foxs Biscuits Favourites Assortment 2.1kg Bulk Buy Biscuit Catering Multipack 9 Classic Varieties Cookies & Snack Treats for Office Customers Visitors Parties & Sharing Vegetarian Friendly

JOLAFUNBS£29.120 rev

9mo ago

What buyers say about biscuits bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Baking20%

“Excellent cookies good for childrens pack lunch an afternoon I love them”

Taste-Overall19%

“Yummy bars”

Value For Money19%

“Good value for money”

Quality-Overall16%

“Good variety”

Gifting Purpose5%

“Great for gifting if you want to”

Crispiness3%

“Very crispy”

Freshness3%

“Fresh and crunchy,”

Advertised Vs Actual Product2%

“Exactly as described”

Sweetness1%

“Lovely biscuits you dont notice they are low sugar would buy again”

Size-Overall1%

“Nice size for that”

What buyers complain about

Value For Money29%

“WASTE OF MONEY”

Quality-Overall8%

“Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs”

Chunk/Clump/Collection7%

“the rest were smashed to inedible chunks”

Advertised Vs Actual Product7%

“Not as advertised”

Taste-Overall6%

“there's a strange orange taste to them”

Size-Overall6%

“the biscuits are quite big”

Stale/Rotten/Spoiled5%

“Worst box of broken biscuits ever, in our opinion, stale in texture and taste, think again before you purchase”

Powdered/Crumbled5%

“Box of crumbs”

Sweetness3%

“now I know less sugar is better for you”

Flavor2%

“They are chocolate custard creams which aren't quite the same as bourbons”

Common questions

Is biscuits bulk profitable to sell on Amazon United Kingdom?: The niche generates £350K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the biscuits bulk niche?: 12 brands and 109 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in biscuits bulk?: Top complaints mined from reviews: Value For Money, Quality-Overall, Chunk/Clump/Collection. The return rate is 0.0%.
When does demand for biscuits bulk peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the biscuits bulk niche?: Listings span £0.67–£29.12; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 1,030 reviews — the moat a new listing must climb.