Biscuits Bulk
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 91% of clicks, so Biscuits Bulk is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £350K/yr199K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 67%top-5 click share · 12 brands · 109 sellers
Flapen Score
Biscuits Bulk against its category
The dotted line is the Grocery average. Past it, Biscuits Bulk is stronger. Inside it, weaker.
Market
The Biscuits Bulk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscuits Bulk 199K times last year and spent an estimated £350K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £350Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- rich tea biscuits70K searches a year
02 · Price
A sale here is worth £11.20.
Listings sell for £11.20 on average, from £0.67 to £29.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.20 that is £22K to £28K a year per listing.
- Average price
- £11.20under the $15 to $100 sweet spot
- Price range
- £0.67–£29.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £22K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #438 within Bakery. It carries 1,030 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 68%
- Out of stock, average day
- 0.0%
- Average rank
- #438in Bakery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,030per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Biscuits Bulk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McVities Rich Tea Classic Biscuits Twin Pack 600 g (Pack of 1)
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 804
- Age
- 10y ago

McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 1,354
- Age
- 14y ago

McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)
- Price
- £1.10
- Rating
- 4.6/5
- Reviews
- 2,227
- Age
- 4y ago

Morrisons Rich Tea 300g
- Price
- £0.67
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 1y ago

McVities Twin Pack Classic Rich Tea Biscuits 600g
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 13y ago
Trending
90-day click momentum
FOX Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Cookies & Party Rings Minis Individually Wrapped Biscuit Snack Packs for Lunchboxes Parties & Sharing
- Price
- £16.75
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Broken Chunky Chocolate Cookies 1kg Bulk ASSORTMENT - Box Of Chocolate Mis-shapes and Part cookies Perfect for Office Big Snacking Parties Gifts and Lunch Tea Office Biscuits
- Price
- £9.73
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago

McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 1,354
- Age
- 14y ago

Border Multipack Biscuits - Individually Wrapped - Treat Customers Guests or Yourself to the Ideal Biscuits Gift Set - 48 Twin Packs
- Price
- £15.58
- Rating
- 4.7/5
- Reviews
- 6,819
- Age
- 13y ago
Newest
by launch date
Broken Chunky Chocolate Cookies 1kg Bulk ASSORTMENT - Box Of Chocolate Mis-shapes and Part cookies Perfect for Office Big Snacking Parties Gifts and Lunch Tea Office Biscuits
- Price
- £9.73
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3mo ago

FOX Mini Biscuit Variety Pack 60 Count Jammie Dodgers Maryland Cookies & Party Rings Minis Individually Wrapped Biscuit Snack Packs for Lunchboxes Parties & Sharing
- Price
- £16.75
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago

Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 9mo ago

Foxs Biscuits Favourites Assortment 2.1kg Bulk Buy Biscuit Catering Multipack 9 Classic Varieties Cookies & Snack Treats for Office Customers Visitors Parties & Sharing Vegetarian Friendly
- Price
- £29.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
109
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
67%
Top 20: 98%
Open market
7%
- McVitie's66%
- Morrisons13%
- Border6%
- Hill Biscuits4%
- House of Lancaster2%
- CR Snacking2%
- Open — no brand owns it (6 brands, 7%)
Demand
Biscuits Bulk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Biscuits Bulk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rich tea biscuits70K/yr
- biscuits bulk27K/yr
- bulk biscuits21K/yr
- rich tea18K/yr
- biscuit selection box13K/yr
- tea biscuits10K/yr
- amazon biscuits9K/yr
- plain biscuits7K/yr
- bulk buy biscuits6K/yr
- cheap biscuits6K/yr
Reviews and returns
What reviews say buyers love and hate about Biscuits Bulk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
WASTE OF MONEY
Bit expensive
over priced
Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs
Poor Quality
however I was very disappointed with the quality this time as the majority of the biscuits were broken
the rest were smashed to inedible chunks
one sort of little bits
loads of crumbs
Not as advertised
Don't go on box image expecting a variety as depicted
The image is deceptive
there's a strange orange taste to them
Taste was awful
Tasted stale & all tasted that way with the same stale taste
Love
Excellent cookies good for childrens pack lunch an afternoon I love them
Quality biscuits
Nice treats
Yummy bars
Yummy Biscuits
Lovely taste
Good value for money
Fair price
Great deal
Good variety
quality product, I'm really happy with them, excellent selection
Best quality
Great for gifting if you want to
Excellent gift
Great gift idea
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscuits Bulk questions
Answered from the same tracked data.









