Skip to content

Biscuits Bulk

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 91% of clicks, so Biscuits Bulk is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£350K/yr199K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
67%top-5 click share · 12 brands · 109 sellers

Flapen Score

Biscuits Bulk against its category

The dotted line is the Grocery average. Past it, Biscuits Bulk is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscuits Bulk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscuits Bulk 199K times last year and spent an estimated £350K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
15.7%
Market size, estimated
£350Ka year
Peak month
November1.8× the quietest month
Top search term
rich tea biscuits70K searches a year

02 · Price

A sale here is worth £11.20.

Listings sell for £11.20 on average, from £0.67 to £29.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.20 that is £22K to £28K a year per listing.

Average price
£11.20under the $15 to $100 sweet spot
Price range
£0.67–£29.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£22K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #438 within Bakery. It carries 1,030 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
68%
Out of stock, average day
0.0%
Average rank
#438in Bakery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,030per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Biscuits Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£70K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

109

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

7%

  • McVitie's66%
  • Morrisons13%
  • Border6%
  • Hill Biscuits4%
  • House of Lancaster2%
  • CR Snacking2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Biscuits Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Biscuits Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rich tea biscuits70K/yr
  • biscuits bulk27K/yr
  • bulk biscuits21K/yr
  • rich tea18K/yr
  • biscuit selection box13K/yr
  • tea biscuits10K/yr
  • amazon biscuits9K/yr
  • plain biscuits7K/yr
  • bulk buy biscuits6K/yr
  • cheap biscuits6K/yr

Reviews and returns

What reviews say buyers love and hate about Biscuits Bulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.09

WASTE OF MONEY

Bit expensive

over priced

Quality-Overall8%+0.19

Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs

Poor Quality

however I was very disappointed with the quality this time as the majority of the biscuits were broken

Chunk/Clump/Collection7%−0.09

the rest were smashed to inedible chunks

one sort of little bits

loads of crumbs

Advertised Vs Actual Product7%−0.06

Not as advertised

Don't go on box image expecting a variety as depicted

The image is deceptive

Taste-Overall6%+1.58

there's a strange orange taste to them

Taste was awful

Tasted stale & all tasted that way with the same stale taste

Love

Baking20%+1.42

Excellent cookies good for childrens pack lunch an afternoon I love them

Quality biscuits

Nice treats

Taste-Overall19%+1.58

Yummy bars

Yummy Biscuits

Lovely taste

Value For Money19%−0.09

Good value for money

Fair price

Great deal

Quality-Overall16%+0.19

Good variety

quality product, I'm really happy with them, excellent selection

Best quality

Gifting Purpose5%+0.65

Great for gifting if you want to

Excellent gift

Great gift idea

FAQ

Common Biscuits Bulk questions

Answered from the same tracked data.