51
biscuits bulk
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,029.73avg incumbent reviews — the moat a new listing must climb
Market size
Good£350K£350K/yr · 199K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£0.67–£29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand