Biscoff
brand-locked demand (top 5 brands take 100% of clicks) — Biscoff doesn't clear our bar today.
Flapen Score
Is Biscoff profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Biscoff is a £446K/yr Amazon United Kingdom market (489K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Biscoff: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.0% over the last 90 days and 13.7% of searches end in a purchase.
£446K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 17 products
Top Biscoff products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Biscoff Original Caramelised Single Biscuits (Pack of 300 - catering size)
- Price
- £13.53
- Rating
- 4.7/5
- Reviews
- 20,489
- Age
- 18y ago
Lotus Biscoff Caramelised Biscuit 150 Indivually Wrapped Biscuits Ingredients from Natural Origins Vegan Nut Free Recipe 937.5g
- Price
- £9.13
- Rating
- 4.5/5
- Reviews
- 4,250
- Age
- 8y ago
Biscoff - Caramelised Biscuit - Ingredients from natural origin - Vegan - No colours or added flavours - 10x 250g - 2 5kg
- Price
- £13.77
- Rating
- 4.7/5
- Reviews
- 829
- Age
- 14y ago
Biscoff - Sweet spread - Smooth - Caramelised biscuit flavour - Vegan - Nut free - No colours or added flavours - Plastic Jar - 720g
- Price
- £4.08
- Rating
- 4.8/5
- Reviews
- 1,610
- Age
- 3y ago
Lotus Biscoff Caramelised Biscuit 64 Indivually Wrapped 2 Packs 128 Biscuits Ingredients from Natural Origins Vegan Nut Free Recipe 0.9kg
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 636
- Age
- 1y ago
Trending
90-day click momentum
Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago
Lotus Biscoff Sandwiches 320ml
- Price
- £2.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Biscoff - Caramelised Biscuit - Ingredients from natural origin - Vegan - No colours or added flavours - 10x 250g - 2 5kg
- Price
- £13.77
- Rating
- 4.7/5
- Reviews
- 829
- Age
- 14y ago
30 x Lotus Biscoff Caramelised Single Biscuits Individually Wrapped by Espresso Yourself Vegan Biscuits Perfect for Coffee Convenient Multipacks of Individual Wrapped Biscuits Packs
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago
Biscoff Original Caramelised Single Biscuits (Pack of 300 - catering size)
- Price
- £13.53
- Rating
- 4.7/5
- Reviews
- 20,489
- Age
- 18y ago
Newest
by launch dateCadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago
Lotus Biscoff Sandwiches 320ml
- Price
- £2.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Cadbury Dairy Milk Lotus Biscoff Chocolate Bar The Classic Creamy Taste with Caramelised Biscuit Pieces Perfect for Sharing 350 g (Pack of 1)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago
Lotus Biscoff Biscuits 50 Individually Wrapped Caramelised Cookies | Catering Pack for Coffee Shops Offices & Events | Vegan | Authentic Belgian Taste
- Price
- £5.48
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 1y ago
Lotus Biscoff Caramelised Biscuit 64 Indivually Wrapped 2 Packs 128 Biscuits Ingredients from Natural Origins Vegan Nut Free Recipe 0.9kg
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 636
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Biscoff53%
- Lotus33%
- Cadbury7%
- Espresso Yourself3%
- Generic3%
Biscoff demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Biscoff search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- biscoff262K/yr
- biscoff biscuits128K/yr
- lotus biscoff48K/yr
- lotus27K/yr
- lotus biscoff biscuits10K/yr
- lotus biscuits11K/yr
- biscuit biscoff3K/yr
What reviews say buyers love and hate about Biscoff
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Delicious and Addictive”
“Great value”
“Great on toast, pancakes, or even straight from the jar”
“no complaints here”
“As described”
What buyers complain about
58% of reviews“it didnt change the taste”
“the bottle is huge”
“Think we are going to have a lot waste”
“Full of additives, preservatives and sugar”
“the flavour was not there”
Common Biscoff questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
