Biscoff

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £446K a year.

Searches, last 12 months

489K

Growth, 90 days vs prior 90

-27.0%

Conversion, latest week

13.7%

Market size, estimated

£446Ka year

Peak month

December1.9× the quietest month

Top search term

biscoff262K searches a year

Listings sell for £6.65 on average, from £1.52 to £13.77. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.65 that is £20K to £27K a year per listing.

Average price

£6.65under the $15 to $100 sweet spot

Price range

£1.52–£13.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£20K–£27K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Bakery. It carries 2,905 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#101in Bakery

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,905per listing

Listings tracked

17

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months