Birthday Cakes for Delivery
Birthday Cakes for Delivery shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Birthday Cakes for Delivery profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Birthday Cakes for Delivery is a £252K/yr Amazon United Kingdom market (599K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Worth a look — 59/100.
Birthday Cakes for Delivery: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.7% over the last 90 days and 2.9% of searches end in a purchase.
£252K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 34 products
Top Birthday Cakes for Delivery products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cadbury Flake Celebration Cake Chocolate Sponge Layer Cake With Flake Pieces & Cream Topping Ideal For Birthdays Parties & Special Occasions (Pack of 1)
- Price
- £13.45
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 12y ago
Morrisons Sprinkle Celebration Cake 1425g
- Price
- £15.93
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago
Cartwright & Butler | Luxury Chocolate Loaf Cake in Tin - Birthday Treats Thank You Gift Thinking of You Fathers Day Gift Mothers Day Gift
- Price
- £11.49
- Rating
- 4.1/5
- Reviews
- 1,432
- Age
- 11y ago
Morrisons Birthday Candle Cake 1098g
- Price
- £15.00
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 1y ago
The Original Cake Company - Light Fruit Cake Birthday Selection handmade with sulatanas and citrus peel - 9 pieces (Approx 50g per piece)
- Price
- £18.31
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 3y ago
Trending
90-day click momentum
LEGO Birthday Party Cake Toy - Kids Crafts Kit w/ 10 Candles Icing & Colourful Flowers for Room Decor - Gift Idea for 7+ Year Old Girls Boys & Families - 40815
- Price
- £10.78
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1mo ago
Hatties Gifts British Cake Hamper 6 Individually Wrapped Tea Time Mini Cakes: Chocolate Raspberry Carrot Coffee Vanilla & Biscoff Biscuit Food Gift for Birthday & Sharing
- Price
- £22.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago
Morrisons Football Celebration Cake 1008g
- Price
- £12.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Morrisons Sprinkle Celebration Cake 1425g
- Price
- £15.93
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago
Patisserie Valerie Birthday Cake Slice Box - 10 Assorted Slices
- Price
- £46.51
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago
Newest
by launch dateLEGO Birthday Party Cake Toy - Kids Crafts Kit w/ 10 Candles Icing & Colourful Flowers for Room Decor - Gift Idea for 7+ Year Old Girls Boys & Families - 40815
- Price
- £10.78
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1mo ago
Morrisons Football Celebration Cake 1008g
- Price
- £12.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Hatties Gifts British Cake Hamper 6 Individually Wrapped Tea Time Mini Cakes: Chocolate Raspberry Carrot Coffee Vanilla & Biscoff Biscuit Food Gift for Birthday & Sharing
- Price
- £22.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago
Morrisons Sprinkle Celebration Cake 1425g
- Price
- £15.93
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago
Patisserie Valerie Birthday Cake Slice Box - 10 Assorted Slices
- Price
- £46.51
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
45
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
30%
- Morrisons22%
- Patisserie Valerie16%
- Cadbury14%
- Cartwright & Butler9%
- Popcorn Shed5%
- Goggly5%
Birthday Cakes for Delivery demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 4.6×
Top Birthday Cakes for Delivery search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- birthday cake424K/yr
- birthday cakes for delivery57K/yr
- birthday cakes42K/yr
- cakes for delivery29K/yr
- chocolate birthday cake7K/yr
- small birthday cake7K/yr
- chocolate cake birthday5K/yr
- cake birthday5K/yr
- ready made birthday cakes5K/yr
- birthday cakes for delivery for her6K/yr
What reviews say buyers love and hate about Birthday Cakes for Delivery
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“The photo quality on the icing topper was as good as the photo I sent”
“Taste excellent”
“The cakes were fabulous”
“Good value”
“Exactly as ordered”
What buyers complain about
65% of reviews“a little expensive”
“Very small cake”
“the cake was dry”
“Taste ver bad”
“Even in the dark can barely see the colour”
Birthday Cakes for Delivery return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday Cakes for Delivery questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
