birthday cakes for delivery
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good557.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.66avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.33–£46.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Okay£252K£252K/yr · 599K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, birthday cakes for delivery is a £252K/yr Amazon United Kingdom market (599K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
birthday cakes for delivery market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £220K–£293K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 41%
- Out of stock
- 8.7%
- Avg brand age
- 33 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
45
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
30%
- Morrisons22%
- Patisserie Valerie16%
- Cadbury14%
- Cartwright & Butler9%
- Popcorn Shed5%
- Goggly5%
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -9.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 4.6×
Top birthday cakes for delivery search terms
- birthday cake424K/yr
- birthday cakes for delivery57K/yr
- birthday cakes42K/yr
- cakes for delivery29K/yr
- chocolate birthday cake7K/yr
- small birthday cake7K/yr
- chocolate cake birthday5K/yr
- cake birthday5K/yr
- ready made birthday cakes5K/yr
- birthday cakes for delivery for her6K/yr
Top birthday cakes for delivery products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury Flake Celebration Cake Chocolate Sponge Layer Cake With Flake Pieces & Cream Topping Ideal For Birthdays Parties & Special Occasions (Pack of 1)
Cadbury£13.454.3★68 rev
Morrisons Sprinkle Celebration Cake 1425g
Morrisons£15.933.9★3 rev
Cartwright & Butler | Luxury Chocolate Loaf Cake in Tin - Birthday Treats Thank You Gift Thinking of You Fathers Day Gift Mothers Day Gift
Cartwright & Butler£11.494.1★1,432 rev
Morrisons Birthday Candle Cake 1098g
Morrisons£15.003.8★15 rev
The Original Cake Company - Light Fruit Cake Birthday Selection handmade with sulatanas and citrus peel - 9 pieces (Approx 50g per piece)
The Original Cake Company£18.314.0★19 rev
Newest
by launch date
LEGO Birthday Party Cake Toy - Kids Crafts Kit w/ 10 Candles Icing & Colourful Flowers for Room Decor - Gift Idea for 7+ Year Old Girls Boys & Families - 40815
LEGO£10.789 rev
Morrisons Football Celebration Cake 1008g
Morrisons£12.580 rev
Hatties Gifts British Cake Hamper 6 Individually Wrapped Tea Time Mini Cakes: Chocolate Raspberry Carrot Coffee Vanilla & Biscoff Biscuit Food Gift for Birthday & Sharing
Hattie's Gifts£22.463 rev
Morrisons Sprinkle Celebration Cake 1425g
Morrisons£15.933 rev
Patisserie Valerie Birthday Cake Slice Box - 10 Assorted Slices
Patisserie Valerie£46.5112 rev
Trending
90-day click momentumLEGO Birthday Party Cake Toy - Kids Crafts Kit w/ 10 Candles Icing & Colourful Flowers for Room Decor - Gift Idea for 7+ Year Old Girls Boys & Families - 40815
LEGO£10.785.0★
Hatties Gifts British Cake Hamper 6 Individually Wrapped Tea Time Mini Cakes: Chocolate Raspberry Carrot Coffee Vanilla & Biscoff Biscuit Food Gift for Birthday & Sharing
Hattie's Gifts£22.463.5★
Morrisons Football Celebration Cake 1008g
Morrisons£12.580.0★
Morrisons Sprinkle Celebration Cake 1425g
Morrisons£15.933.9★
Patisserie Valerie Birthday Cake Slice Box - 10 Assorted Slices
Patisserie Valerie£46.514.5★
What buyers say about birthday cakes for delivery
What buyers praise and complain about, mined from review topics.What buyers love
“The photo quality on the icing topper was as good as the photo I sent”
“Taste excellent”
“The cakes were fabulous”
“Good value”
“Exactly as ordered”
“Ideal gift”
“Great quality and colours”
“Packed with flavour”
“Sweets”
“Good bright flames that are different colours too”
What buyers complain about
“a little expensive”
“Very small cake”
“the cake was dry”
“Taste ver bad”
“Even in the dark can barely see the colour”
“not as impressive as i had hoped”
“Can not use”
“Stale”
“Needs more because theyre just too yummy”
“it dissolved when we put it on the cake”
Top return reasons
Common questions
- Is birthday cakes for delivery profitable to sell on Amazon United Kingdom?
- The niche generates £252K/yr across 34 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the birthday cakes for delivery niche?
- 19 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in birthday cakes for delivery?
- Top complaints mined from reviews: Value For Money, Size-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for birthday cakes for delivery peak?
- Demand peaks in Jan–Feb–Mar–Nov; the busiest month runs 4.6× the quietest.
- What does it cost to enter the birthday cakes for delivery niche?
- Listings span £1.33–£46.85; the average listing price is £14.66 (sweet spot $15–$100). The average incumbent carries 557 reviews — the moat a new listing must climb.