Skip to content

Birthday Cakes for Delivery

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -9.7% this quarter, so Birthday Cakes for Delivery is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£252K/yr599K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
43%top-5 click share · 19 brands · 45 sellers

Flapen Score

Birthday Cakes for Delivery against its category

The dotted line is the Grocery average. Past it, Birthday Cakes for Delivery is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Cakes for Delivery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birthday Cakes for Delivery 599K times last year and spent an estimated £252K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
2.9%
Market size, estimated
£252Ka year
Peak month
February4.6× the quietest month
Top search term
birthday cake424K searches a year

02 · Price

A sale here is worth £14.66.

Listings sell for £14.66 on average, from £1.33 to £46.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.66 that is £4K to £7K a year per listing.

Average price
£14.66under the $15 to $100 sweet spot
Price range
£1.33–£46.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #160 within Bakery. It carries 557 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
71%
Out of stock, average day
8.7%
Average rank
#160in Bakery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
557per listing
Listings tracked
34

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Birthday Cakes for Delivery products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

45

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 86%

Open market

30%

  • Morrisons22%
  • Patisserie Valerie16%
  • Cadbury14%
  • Cartwright & Butler9%
  • Popcorn Shed5%
  • Goggly5%

Demand

Birthday Cakes for Delivery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 4.6×

Search terms

Top Birthday Cakes for Delivery search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • birthday cake424K/yr
  • birthday cakes for delivery57K/yr
  • birthday cakes42K/yr
  • cakes for delivery29K/yr
  • chocolate birthday cake7K/yr
  • small birthday cake7K/yr
  • chocolate cake birthday5K/yr
  • cake birthday5K/yr
  • ready made birthday cakes5K/yr
  • birthday cakes for delivery for her6K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Cakes for Delivery

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“a little expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Birthday Cakes for Delivery questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data