Birthday Cakes for Delivery
MaybeReturns run at only 0.0% of orders. But demand is soft, at -9.7% this quarter, so Birthday Cakes for Delivery is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £252K/yr599K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 43%top-5 click share · 19 brands · 45 sellers
Flapen Score
Birthday Cakes for Delivery against its category
The dotted line is the Grocery average. Past it, Birthday Cakes for Delivery is stronger. Inside it, weaker.
Market
The Birthday Cakes for Delivery market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Birthday Cakes for Delivery 599K times last year and spent an estimated £252K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.
- Searches, last 12 months
- 599K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £252Ka year
- Peak month
- February4.6× the quietest month
- Top search term
- birthday cake424K searches a year
02 · Price
A sale here is worth £14.66.
Listings sell for £14.66 on average, from £1.33 to £46.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.66 that is £4K to £7K a year per listing.
- Average price
- £14.66under the $15 to $100 sweet spot
- Price range
- £1.33–£46.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #160 within Bakery. It carries 557 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 71%
- Out of stock, average day
- 8.7%
- Average rank
- #160in Bakery
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 557per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 3 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Birthday Cakes for Delivery products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Flake Celebration Cake Chocolate Sponge Layer Cake With Flake Pieces & Cream Topping Ideal For Birthdays Parties & Special Occasions (Pack of 1)
- Price
- £13.45
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 12y ago

Morrisons Sprinkle Celebration Cake 1425g
- Price
- £15.93
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago

Cartwright & Butler | Luxury Chocolate Loaf Cake in Tin - Birthday Treats Thank You Gift Thinking of You Fathers Day Gift Mothers Day Gift
- Price
- £11.49
- Rating
- 4.1/5
- Reviews
- 1,432
- Age
- 11y ago

Morrisons Birthday Candle Cake 1098g
- Price
- £15.00
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 1y ago

The Original Cake Company - Light Fruit Cake Birthday Selection handmade with sulatanas and citrus peel - 9 pieces (Approx 50g per piece)
- Price
- £18.31
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 3y ago
Trending
90-day click momentum
LEGO Birthday Party Cake Toy - Kids Crafts Kit w/ 10 Candles Icing & Colourful Flowers for Room Decor - Gift Idea for 7+ Year Old Girls Boys & Families - 40815
- Price
- £10.78
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1mo ago

Hatties Gifts British Cake Hamper 6 Individually Wrapped Tea Time Mini Cakes: Chocolate Raspberry Carrot Coffee Vanilla & Biscoff Biscuit Food Gift for Birthday & Sharing
- Price
- £22.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago

Morrisons Football Celebration Cake 1008g
- Price
- £12.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Morrisons Sprinkle Celebration Cake 1425g
- Price
- £15.93
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago

Patisserie Valerie Birthday Cake Slice Box - 10 Assorted Slices
- Price
- £46.51
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago
Newest
by launch date
LEGO Birthday Party Cake Toy - Kids Crafts Kit w/ 10 Candles Icing & Colourful Flowers for Room Decor - Gift Idea for 7+ Year Old Girls Boys & Families - 40815
- Price
- £10.78
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1mo ago

Morrisons Football Celebration Cake 1008g
- Price
- £12.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Hatties Gifts British Cake Hamper 6 Individually Wrapped Tea Time Mini Cakes: Chocolate Raspberry Carrot Coffee Vanilla & Biscoff Biscuit Food Gift for Birthday & Sharing
- Price
- £22.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago

Morrisons Sprinkle Celebration Cake 1425g
- Price
- £15.93
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago

Patisserie Valerie Birthday Cake Slice Box - 10 Assorted Slices
- Price
- £46.51
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
45
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
30%
- Morrisons22%
- Patisserie Valerie16%
- Cadbury14%
- Cartwright & Butler9%
- Popcorn Shed5%
- Goggly5%
Demand
Birthday Cakes for Delivery search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 4.6×
Search terms
Top Birthday Cakes for Delivery search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birthday cake424K/yr
- birthday cakes for delivery57K/yr
- birthday cakes42K/yr
- cakes for delivery29K/yr
- chocolate birthday cake7K/yr
- small birthday cake7K/yr
- chocolate cake birthday5K/yr
- cake birthday5K/yr
- ready made birthday cakes5K/yr
- birthday cakes for delivery for her6K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Cakes for Delivery
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a little expensive
Very overpriced
A complete waste of money
Very small cake
Not fit for purpose
Not large
the cake was dry
Not moist at all
They were horrible and very dry
Taste ver bad
No real taste to it
It also had a somewhat stale taste
Even in the dark can barely see the colour
Darker than original
finger's getting coloured
Love
The photo quality on the icing topper was as good as the photo I sent
Amazing quality
Great product
Taste excellent
a very nice tasting popcorn
Very nice tasting cake
The cakes were fabulous
Delicious cake
Really nice cake
Good value
Great value
Excellent value for money
Exactly as ordered
Better than what I ordered
Was exactly what I wanted
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Cakes for Delivery questions
Answered from the same tracked data.









