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Birthday Cakes for Delivery

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -9.7% this quarter, so Birthday Cakes for Delivery is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£252K/yr599K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
43%top-5 click share · 19 brands · 45 sellers

Flapen Score

Birthday Cakes for Delivery against its category

The dotted line is the Grocery average. Past it, Birthday Cakes for Delivery is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Cakes for Delivery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birthday Cakes for Delivery 599K times last year and spent an estimated £252K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
2.9%
Market size, estimated
£252Ka year
Peak month
February4.6× the quietest month
Top search term
birthday cake424K searches a year

02 · Price

A sale here is worth £14.66.

Listings sell for £14.66 on average, from £1.33 to £46.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.66 that is £4K to £7K a year per listing.

Average price
£14.66under the $15 to $100 sweet spot
Price range
£1.33–£46.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #160 within Bakery. It carries 557 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
71%
Out of stock, average day
8.7%
Average rank
#160in Bakery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
557per listing
Listings tracked
34

04 · Newcomers

Amazon counts 3 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Birthday Cakes for Delivery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

45

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

30%

  • Morrisons22%
  • Patisserie Valerie16%
  • Cadbury14%
  • Cartwright & Butler9%
  • Popcorn Shed5%
  • Goggly5%

Demand

Birthday Cakes for Delivery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 4.6×

Search terms

Top Birthday Cakes for Delivery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthday cake424K/yr
  • birthday cakes for delivery57K/yr
  • birthday cakes42K/yr
  • cakes for delivery29K/yr
  • chocolate birthday cake7K/yr
  • small birthday cake7K/yr
  • chocolate cake birthday5K/yr
  • cake birthday5K/yr
  • ready made birthday cakes5K/yr
  • birthday cakes for delivery for her6K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Cakes for Delivery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.03

a little expensive

Very overpriced

A complete waste of money

Size-Overall13%−0.07

Very small cake

Not fit for purpose

Not large

Moist/Dry7%−0.07

the cake was dry

Not moist at all

They were horrible and very dry

Taste-Overall6%+0.99

Taste ver bad

No real taste to it

It also had a somewhat stale taste

Color5%−0.02

Even in the dark can barely see the colour

Darker than original

finger's getting coloured

Love

Quality-Overall23%+1.61

The photo quality on the icing topper was as good as the photo I sent

Amazing quality

Great product

Taste-Overall23%+0.99

Taste excellent

a very nice tasting popcorn

Very nice tasting cake

Baking14%+1.24

The cakes were fabulous

Delicious cake

Really nice cake

Value For Money9%−0.03

Good value

Great value

Excellent value for money

Advertised Vs Actual Product5%+0.34

Exactly as ordered

Better than what I ordered

Was exactly what I wanted

Return

0.0% Return rate 0% Fixable by listing

Thickness100%▁▁▁▁▁█

FAQ

Common Birthday Cakes for Delivery questions

Answered from the same tracked data.