Biltong
Biltong shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Biltong profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Biltong is a £479K/yr Amazon United Kingdom market (346K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Biltong: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.1% over the last 90 days and 5.9% of searches end in a purchase.
£479K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 24 products
Top Biltong products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Biltong Boss - Traditional Boss Beef 200g
- Price
- £13.09
- Rating
- 4.2/5
- Reviews
- 151
- Age
- 3y ago
Ember Beef Biltong Original 250g Box - High Protein Meat Jerky Snack - Ready to Eat Low Fat No Added Sugar Keto No Artificial Colours or Flavours from a Family-Run UK Business
- Price
- £22.35
- Rating
- 4.3/5
- Reviews
- 3,923
- Age
- 8y ago
Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 500g Pack
- Price
- £29.00
- Rating
- 4.3/5
- Reviews
- 1,281
- Age
- 6y ago
Cruga Original Beef Biltong Flavour 12 × 25g Snack Packs High Protein Gluten Free Spicy Snack Low Sugar No Added MSG Ideal for Gym Travel Hiking & Everyday Energy
- Price
- £17.42
- Rating
- 4.2/5
- Reviews
- 89
- Age
- 2y ago
Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 250g Pack
- Price
- £17.40
- Rating
- 4.3/5
- Reviews
- 1,281
- Age
- 7y ago
Trending
90-day click momentum
High Protein Chilli Beef Sticks 100g - Authentic South African Biltong - Beef Bites - High Protein Healthy Snacking for Pre or post work out - Low Sugar & Low Carb - Suitable for Keto Diets
- Price
- £7.91
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago
Biltong Boss - Chilli Beef Biltong 200g
- Price
- £12.48
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 3y ago
COAN Beef Biltong | 3 x 25g - High Protein Low Carb Savoury Snack - 15g Protein Per Bag - Made With British Beef (PAck of 3 Mix Bundle)
- Price
- £6.96
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 8mo ago
Kings - Beef Biltong - Rib Eye Flavour - High Protein Snacks Marinated and Cooked Meat - Bulk Box of 12 x 25 g Packs
- Price
- £19.79
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 2y ago
Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £25.24
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago
Newest
by launch dateCOAN Beef Biltong | 3 x 25g - High Protein Low Carb Savoury Snack - 15g Protein Per Bag - Made With British Beef (PAck of 3 Mix Bundle)
- Price
- £6.96
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 8mo ago
Beast Pharm Biltong Box - 12 Pack Beef High Protein Snacks 24g Protein per 40g Bag of Biltong - Low Calorie Keto Meat Snacks - Assorted Flavours
- Price
- £32.79
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
High Protein Chilli Beef Sticks 100g - Authentic South African Biltong - Beef Bites - High Protein Healthy Snacking for Pre or post work out - Low Sugar & Low Carb - Suitable for Keto Diets
- Price
- £7.91
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago
Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £25.24
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago
Kings - Beef Biltong - Rib Eye Flavour - High Protein Snacks Marinated and Cooked Meat - Bulk Box of 12 x 25 g Packs
- Price
- £19.79
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
15
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
16%
- Biltong Boss35%
- Smally's Biltong20%
- EMBER12%
- Cruga6%
- The Biltong Man6%
- Jack Link's5%
- Open — no brand owns it (6 brands, 16%)
Biltong demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Biltong search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- biltong275K/yr
- biltong 1kg30K/yr
- beef biltong18K/yr
- billtong8K/yr
- halal biltong5K/yr
- south african biltong3K/yr
- bilton3K/yr
- beefit biltong2K/yr
What reviews say buyers love and hate about Biltong
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“taste of home”
“Great quality meat”
“Flavour is great”
“Good healthy snack”
“Decent value”
What buyers complain about
69% of reviews“Bad aftertaste”
“Terrible product really greasy”
“expensive product”
“Poor quality, very unpleasant after taste”
“Far too chewy”
Common Biltong questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
