Biltong
MaybeReturns run at only 0.0% of orders. But demand is soft, at -9.1% this quarter, so Biltong is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £479K/yr346K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 15 sellers
Flapen Score
Biltong against its category
The dotted line is the Grocery average. Past it, Biltong is stronger. Inside it, weaker.
Market
The Biltong market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biltong 346K times last year and spent an estimated £479K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £479K a year.
- Searches, last 12 months
- 346K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £479Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- biltong275K searches a year
02 · Price
A sale here is worth £23.37.
Listings sell for £23.37 on average, from £6.96 to £52.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £23.37 that is £12K to £18K a year per listing.
- Average price
- £23.37inside the $15 to $100 sweet spot
- Price range
- £6.96–£52.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £12K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #21 within Snack Foods. It carries 524 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 6.3%
- Average rank
- #21in Snack Foods
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 524per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Biltong products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biltong Boss - Traditional Boss Beef 200g
- Price
- £13.09
- Rating
- 4.2/5
- Reviews
- 151
- Age
- 3y ago

Ember Beef Biltong Original 250g Box - High Protein Meat Jerky Snack - Ready to Eat Low Fat No Added Sugar Keto No Artificial Colours or Flavours from a Family-Run UK Business
- Price
- £22.35
- Rating
- 4.3/5
- Reviews
- 3,923
- Age
- 8y ago

Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 500g Pack
- Price
- £29.00
- Rating
- 4.3/5
- Reviews
- 1,281
- Age
- 6y ago

Cruga Original Beef Biltong Flavour 12 × 25g Snack Packs High Protein Gluten Free Spicy Snack Low Sugar No Added MSG Ideal for Gym Travel Hiking & Everyday Energy
- Price
- £17.42
- Rating
- 4.2/5
- Reviews
- 89
- Age
- 2y ago

Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 250g Pack
- Price
- £17.40
- Rating
- 4.3/5
- Reviews
- 1,281
- Age
- 7y ago
Trending
90-day click momentum
High Protein Chilli Beef Sticks 100g - Authentic South African Biltong - Beef Bites - High Protein Healthy Snacking for Pre or post work out - Low Sugar & Low Carb - Suitable for Keto Diets
- Price
- £7.91
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago

Biltong Boss - Chilli Beef Biltong 200g
- Price
- £12.48
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 3y ago

COAN Beef Biltong | 3 x 25g - High Protein Low Carb Savoury Snack - 15g Protein Per Bag - Made With British Beef (PAck of 3 Mix Bundle)
- Price
- £6.96
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 8mo ago

Kings - Beef Biltong - Rib Eye Flavour - High Protein Snacks Marinated and Cooked Meat - Bulk Box of 12 x 25 g Packs
- Price
- £19.79
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 2y ago

Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £25.24
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago
Newest
by launch date
COAN Beef Biltong | 3 x 25g - High Protein Low Carb Savoury Snack - 15g Protein Per Bag - Made With British Beef (PAck of 3 Mix Bundle)
- Price
- £6.96
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 8mo ago

Beast Pharm Biltong Box - 12 Pack Beef High Protein Snacks 24g Protein per 40g Bag of Biltong - Low Calorie Keto Meat Snacks - Assorted Flavours
- Price
- £32.79
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

High Protein Chilli Beef Sticks 100g - Authentic South African Biltong - Beef Bites - High Protein Healthy Snacking for Pre or post work out - Low Sugar & Low Carb - Suitable for Keto Diets
- Price
- £7.91
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago

Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £25.24
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago

Kings - Beef Biltong - Rib Eye Flavour - High Protein Snacks Marinated and Cooked Meat - Bulk Box of 12 x 25 g Packs
- Price
- £19.79
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
15
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
16%
- Biltong Boss35%
- Smally's Biltong20%
- EMBER12%
- Cruga6%
- The Biltong Man6%
- Jack Link's5%
- Open — no brand owns it (6 brands, 16%)
Demand
Biltong search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Biltong search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biltong275K/yr
- biltong 1kg30K/yr
- beef biltong18K/yr
- billtong8K/yr
- halal biltong5K/yr
- south african biltong3K/yr
- bilton3K/yr
- beefit biltong2K/yr
Reviews and returns
What reviews say buyers love and hate about Biltong
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad aftertaste
and 2 of them tasted like they were spoiled
synthetic and colour and taste
Terrible product really greasy
Oily
Really oily and just not eatable
expensive product
Expensive
the price increased
Poor quality, very unpleasant after taste
Not worth the premium price
very poor quality and expensive product
Far too chewy
couldnt chew it
every packet of mine I had trouble swallowing
Love
taste of home
Absolutely delicious
Great snack
Great quality meat
Quality beef snack
Good quality
Flavour is great
This traditional beef offering gives correct balance between taste
the flavors are brilliant especially the smoky ghost flavor
Good healthy snack
Packed full of protein
Great product for snacking and protein
Decent value
The price is also reasonable
Good value
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biltong questions
Answered from the same tracked data.









